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Ethical, Legal, Cultural and Environmental Impacts of Digital Technology

Privacy and digital technology

  • 3 things to know
  • J277/01

Overview

Personal data and how it is collected, cookies, location tracking, CCTV and facial recognition, arguments for and against surveillance, data breaches, and protecting privacy online.

What you need to know

Answer each one before you reveal it.

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Key term

What is privacy in computing?

Key term

What is personal data?

Key term

How do apps and websites collect personal data?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is privacy in computing?

    Model answer

    Privacy is a person's right to control who sees their personal information. Digital technology makes that information easier to collect and share.

  2. 2

    What is personal data?

    Model answer

    Personal data is any information that can identify a living person. Examples include a name, address, date of birth, photo or location.

  3. 3

    How do apps and websites collect personal data?

    Model answer

    Apps and websites record what users search for, buy, click on and share. Many also collect location data from phones.

  4. 4

    Why do companies collect so much personal data?

    Model answer

    Personal data lets companies aim adverts at the people most likely to buy. Some companies also sell the data to other businesses.

  5. 5

    What are cookies?

    Model answer

    Cookies are small files that a website stores on a user's device. Cookies remember logins and settings, and some track the user across other websites.

  6. 6

    Why do websites ask permission before storing tracking cookies?

    Model answer

    UK law requires websites to ask users before storing most non-essential cookies. The user can then choose whether to be tracked.

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