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Costs, Revenues and Profits

The growth of firms: Types of integration/ mergers

  • 3 things to know
  • A2 Units 3 and 4

Overview

Recall questions on Types of integration/ mergers.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

Define horizontal integration.

Key term

What is vertical integration?

Key term

Distinguish forward vertical integration from backward vertical integration.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Define horizontal integration.

    Model answer

    Horizontal integration is a merger or acquisition between firms operating at the same stage of production in the same industry.

  2. 2

    What is vertical integration?

    Model answer

    Vertical integration is a merger or acquisition between firms operating at different stages of production within the same industry.

  3. 3

    Distinguish forward vertical integration from backward vertical integration.

    Model answer

    Forward vertical integration involves merging with or acquiring a firm closer to the final consumer, whereas backward vertical integration involves merging with or acquiring a firm closer to the raw-material or supplier stage.

  4. 4

    What is forward vertical integration?

    Model answer

    Forward vertical integration occurs when a firm merges with or acquires a business closer to the final consumer in the supply chain.

  5. 5

    What is backward vertical integration?

    Model answer

    Backward vertical integration occurs when a firm merges with or acquires a business closer to the raw material or supplier stage of production.

  6. 6

    Define conglomerate integration.

    Model answer

    Conglomerate integration is a merger or acquisition between firms operating in unrelated industries.

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