What is secondary research?

Secondary research uses information that already exists, collected by someone else or for another purpose.

What is a questionnaire, and when is it useful?

A questionnaire is a set of written questions answered by many people. A questionnaire is useful for collecting numerical data from a large sample cheaply.

How does an interview differ from a questionnaire?

An interview is a one-to-one conversation that lets the researcher ask follow-up questions. An interview gives more detail but takes longer and costs more per person.

What is a focus group?

A focus group is a small group of target customers who discuss a product in depth with a researcher.

OCR GCSE Business J204

Business Activity

Topic overview Enterprise and entrepreneurship Business planning and the business plan Sole traders, partnerships and limited companies Business aims and objectives Internal and external stakeholders Organic and external growth How business functions depend on each other

Marketing

Topic overview The purpose of marketing Primary and secondary market research Market segmentation Product design and the product life cycle Pricing methods Point of sale promotion and advertising Place and the marketing mix

People

Topic overview The role of human resources Organisational structures and ways of working Communication in business Recruitment and selection Employee motivation and retention Training and staff development Employment law

Operations

Topic overview Production processes Quality of goods and services The sales process and customer service Consumer law Business location Procurement and choosing suppliers Logistics and supply chains

Finance

Topic overview The role of the finance function Sources of finance Revenue, costs, profit and loss Break-even Cash, liquidity and profit Cash flow forecasts

Influences on Business

Topic overview Ethical and environmental considerations The economic climate Globalisation and multinational companies International branding and competition

Marketing

Primary and secondary market research

3 things to know
Component 01

Overview

Questionnaires, interviews, focus groups and trialling, secondary sources such as the census and internal data, qualitative and quantitative data, and a worked survey percentage.

What you need to know

Answer each one before you reveal it.

Your recallNot started

Key term

Why do businesses carry out market research, and how do primary and secondary research differ?

Key term

What is the purpose of market research?

Key term

What is primary research?

Questions from this subtopic

Each one with the model answer underneath.

1
What is the purpose of market research?
Model answer
Market research collects information about customers and markets so a business can find out what customers need. Better information reduces the risk of poor decisions.
2
What is primary research?
Model answer
Primary research is new information collected first-hand by a business for its own purpose.
3
What is secondary research?
Model answer
Secondary research uses information that already exists, collected by someone else or for another purpose.
4
What is a questionnaire, and when is it useful?
Model answer
A questionnaire is a set of written questions answered by many people. A questionnaire is useful for collecting numerical data from a large sample cheaply.
5
How does an interview differ from a questionnaire?
Model answer
An interview is a one-to-one conversation that lets the researcher ask follow-up questions. An interview gives more detail but takes longer and costs more per person.
6
What is a focus group?
Model answer
A focus group is a small group of target customers who discuss a product in depth with a researcher.

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Business Activity

Marketing

People

Operations

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Customers may receive quality.

poorerbetterhigher

Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AOwners may gain from higher profit.

BEmployees may lose jobs or face lower pay.

CCustomers may receive poorer quality.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Aim means a broad long-term goal of a business.

TrueFalse

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Spot the fault in a statement. The traps are the mistakes students actually make.

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