Communication in business

Overview

Letters, email, texts, phone calls, meetings and presentations, social media and websites, how digital communication and video conferencing changed business, and choosing the right method.

What you need to know

Answer each one before you reveal it.

Questions from this subtopic

Each one with the model answer underneath.

1. 1

   Why is good communication important in a business?

   Model answer

   Good communication makes sure staff understand instructions, so fewer mistakes are made. Clear communication also keeps customers and suppliers informed.

2. 2

   What problems can poor communication cause?

   Model answer

   Poor communication leads to mistakes, delays and wasted resources. Staff can feel ignored and become demotivated.

3. 3

   When is a letter the best way to communicate?

   Model answer

   A letter suits formal messages that need a permanent written record, such as a job offer or a contract.

4. 4

   Give two advantages of email in business.

   Model answer

   Email is fast and cheap, even when sending to many people at once. Email provides a written record and can carry attachments.

5. 5

   Give one disadvantage of email.

   Model answer

   Staff can receive so many emails that important messages are missed.

6. 6

   When might a business use text messages to communicate?

   Model answer

   A business might text customers short reminders, such as appointment times or delivery updates. Texts are read quickly because most people carry a phone.

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