levo
Log inStart

Operations

The sales process and customer service

  • 3 things to know
  • Component 02

Overview

Face-to-face selling, telesales and e-commerce, how online selling changed the high street, customer and after-sales service, product knowledge, and customer engagement.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Process

What are the drawbacks of face-to-face selling, and how does telesales work?

Key term

What is face-to-face selling?

Key term

Why is face-to-face selling suited to expensive or complex products?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is face-to-face selling?

    Model answer

    Face-to-face selling is when a salesperson deals with the customer in person, in a shop or at the customer's home or workplace.

  2. 2

    Why is face-to-face selling suited to expensive or complex products?

    Model answer

    A salesperson can explain features, answer questions and demonstrate the product. Personal contact builds trust before a customer commits to a large purchase.

  3. 3

    What are the drawbacks of face-to-face selling for a business?

    Model answer

    Sales staff are expensive to employ and can reach only a limited number of customers. A pushy salesperson may also put customers off.

  4. 4

    Explain what is meant by telesales.

    Model answer

    Telesales is selling to customers by telephone. Call centre staff may ring potential customers or take orders from customers who call in.

  5. 5

    What are the advantages and disadvantages of telesales?

    Model answer

    Telesales can reach many customers quickly without the cost of visits. Many people dislike unexpected sales calls, so the method can harm a business's image.

  6. 6

    What is e-commerce?

    Model answer

    E-commerce is the buying and selling of goods and services online, through a website or an app. Customers order and pay without visiting a shop.

See the rest and revise

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.

1Closed book
2Open book
3Closed book

The 3-step method, run for you

Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Business Activity
Marketing
People
Operations

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

Customers may receive quality.
poorerbetterhigher

Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AOwners may gain from higher profit.
BEmployees may lose jobs or face lower pay.
CCustomers may receive poorer quality.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Aim means a broad long-term goal of a business.
TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

721941163128510

Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Operations, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

Start revising, £5 a monthSee how the method works

Or £46 a year, about £3.83 a month. Cancel anytime.