Key term
WJEC AS Business, memorised in year one.
Everything the AS examines and nothing from the second year. Drill the 6 topics you are actually sitting in Wales this summer.
- AS of 601-5238-2
- 6 topics
- 87 subtopics
WJEC AS-Level Business 601-5238-2
Enterprise and Starting a Business
Markets and Market Research
Topic overviewTypes of marketMarket size, market share and market trendsMarket segmentationThe degree of competition in a marketPerfect competition and monopolistic competitionOligopoly and monopolyConsumer protectionDemand and the demand curveSupply and the supply curveMarket equilibrium and changes in price and quantityPrice and income elasticity of demandInferior, normal and luxury goodsThe value of market researchPrimary market researchSecondary market researchQualitative and quantitative dataSampling and avoiding bias
Marketing
Topic overviewMarket orientation, product orientation and asset-led marketingThe marketing mixProduct and the product portfolioBranding, USP and differentiationThe product life cycleExtension strategiesThe product life cycle and cash flowThe Boston matrixPricing strategiesChoosing the right pricing strategyPromotion: above the line and below the linePlace and distribution channelsThe marketing mix in different contexts and global marketingNew technology in marketing
People in Business
Topic overviewThe flexible workforceNew technology and changing working practicesWorkforce planningThe recruitment process, job analysis and job descriptionsInternal and external recruitmentMethods of selectionTrainingAppraisalLabour productivity, absenteeism and labour turnoverOrganisational design and structuresDelegation, empowerment and delayeringMotivation theoriesFinancial and non-financial methods of motivationManagement and management by objectivesLeadership styles and theoriesEmployment rights, duties and equal opportunitiesTrade unions, conflict and dispute resolution
Operations Management
Topic overviewAdded valueJob, batch and flow productionChoosing the right method of productionProductivityCapacity utilisationNew technology in operationsLean production and kaizenJust-in-time and cell productionQuality control and quality assuranceTotal quality managementStock control and stock control diagramsPurchasing and working with suppliersInnovation, research and developmentInternal economies of scaleExternal economies of scaleDiseconomies of scale and the survival of small firms
Business Finance and Accounts
Topic overviewInternal sources of financeLoans, overdrafts and trade creditShare capital and venture capitalLeasing and debt factoringChoosing an appropriate source of financeFinance for entrepreneurs and SMEs in WalesRevenue, costs and profitTypes of costContribution and break-evenBreak-even charts and the margin of safetyBudgets and budgetingCash flow forecastingImproving cash flowThe income statementGross and net profit margins
What WJEC AS Business covers, and what it leaves out
WJEC AS Business is the first year of the 601-5238-2 course and a qualification in its own right, examined in 2 units, AS Unit 1 and AS Unit 2. This page holds only what the AS examines: 6 topics across 87 subtopics, 1,371 active recall questions, starting with Enterprise and Starting a Business, Markets and Market Research and Marketing. The 5 topics kept back for the second year are not shown, so nothing here is content you have not been taught yet.
Starting the second year? The full WJEC A-Level Business page adds the A2 topics on top of everything here.
WJEC GCE AS and A Level Business (Wales), qualification number 601/5238/2, first teaching 2015. Read the WJEC specification ↗
The full specification
6 topics, 87 subtopics. Open any topic to see what is inside it.
01Enterprise and Starting a Business8 subtopicsOpen topic
02Markets and Market Research17 subtopicsOpen topic
- Types of market
- Market size, market share and market trends
- Market segmentation
- The degree of competition in a market
- Perfect competition and monopolistic competition
- Oligopoly and monopoly
- Consumer protection
- Demand and the demand curve
- Supply and the supply curve
- Market equilibrium and changes in price and quantity
- Price and income elasticity of demand
- Inferior, normal and luxury goods
- The value of market research
- Primary market research
- Secondary market research
- Qualitative and quantitative data
- Sampling and avoiding bias
03Marketing14 subtopicsOpen topic
- Market orientation, product orientation and asset-led marketing
- The marketing mix
- Product and the product portfolio
- Branding, USP and differentiation
- The product life cycle
- Extension strategies
- The product life cycle and cash flow
- The Boston matrix
- Pricing strategies
- Choosing the right pricing strategy
- Promotion: above the line and below the line
- Place and distribution channels
- The marketing mix in different contexts and global marketing
- New technology in marketing
04People in Business17 subtopicsOpen topic
- The flexible workforce
- New technology and changing working practices
- Workforce planning
- The recruitment process, job analysis and job descriptions
- Internal and external recruitment
- Methods of selection
- Training
- Appraisal
- Labour productivity, absenteeism and labour turnover
- Organisational design and structures
- Delegation, empowerment and delayering
- Motivation theories
- Financial and non-financial methods of motivation
- Management and management by objectives
- Leadership styles and theories
- Employment rights, duties and equal opportunities
- Trade unions, conflict and dispute resolution
05Operations Management16 subtopicsOpen topic
- Added value
- Job, batch and flow production
- Choosing the right method of production
- Productivity
- Capacity utilisation
- New technology in operations
- Lean production and kaizen
- Just-in-time and cell production
- Quality control and quality assurance
- Total quality management
- Stock control and stock control diagrams
- Purchasing and working with suppliers
- Innovation, research and development
- Internal economies of scale
- External economies of scale
- Diseconomies of scale and the survival of small firms
06Business Finance and Accounts15 subtopicsOpen topic
- Internal sources of finance
- Loans, overdrafts and trade credit
- Share capital and venture capital
- Leasing and debt factoring
- Choosing an appropriate source of finance
- Finance for entrepreneurs and SMEs in Wales
- Revenue, costs and profit
- Types of cost
- Contribution and break-even
- Break-even charts and the margin of safety
- Budgets and budgeting
- Cash flow forecasting
- Improving cash flow
- The income statement
- Gross and net profit margins
How you work through it
Pick the mode that fits the time you have.
Try three questions
No account needed. Answer from memory first.
Your recallNot started
Evaluation
Evaluate the roles of the two sectors in providing goods and services.
Evaluation
Evaluate the choice of location for a new independent café.
Spaced Repetition Schedule
How reviews are timed
Levo will automatically distribute all of your progress into a spaced repetition calendar. Once you’ve answered, it’s scheduled for you on the next day in the spaced repetition schedule. Over time, the gaps between your recall get bigger, from a day to three years, reinforcing memorisation over a long period of time.
Interval sequence
- 1 day
- 3 days
- 7 days
- 14 days
- 30 days
- 60 days
- 4 months
- 8 months
- 1 year
- 2 years
- 3 years
What is inside Levo
Six ways to work the same material
Business revision questions
Common questions about revising WJEC AS-Level Business. Tap any to open it.
What is on WJEC AS Business?
6 topics across 87 subtopics, examined in AS Unit 1 and AS Unit 2. They are all listed on this page, and each one opens to the subtopics inside it. The full topic list is Enterprise and Starting a Business, Markets and Market Research, Marketing, People in Business, Operations Management, Business Finance and Accounts.
Does AS Business count towards the full A level?
Yes. In Wales the AS units are marked as a standalone AS qualification and also carry forward into the full WJEC A level, which is why the first year matters more here than it does in England. Check the current weighting on the 601-5238-2 specification, as it is set by the board rather than by us.
What is the difference between AS and A level Business?
AS is the first-year units only. The A level adds 5 further topics, among them Business Analysis and Decision-Making, Strategy and Implementation, Managing Change and Risk, and expects you to connect them back to the AS material. Work the AS content here, then move up to the full A level page when you start the second year.
When do you sit WJEC AS Business?
Normally at the end of Year 12, in the summer series. That gives you one year to memorise 1,371 questions' worth of material, which is roughly 7 questions a day across an academic year if you start in September.
How should you revise for AS Business?
By retrieval, not rereading. Cover the answer, pull it from memory, then check. Levo runs that loop across all 6 AS topics and brings each question back on a spaced schedule, so what you learn in September is still there in June.
Is it worth revising AS content again for the A level?
Yes, and it is the mistake most students make. The second-year papers assume the first year, and in Wales the AS marks usually count towards the final grade as well. Keeping the AS material on a spaced schedule through Year 13 costs far less time than relearning it.
How many questions are there for WJEC AS Business?
1,371, written from the 601-5238-2 subject content and grouped into 87 subtopics so you can work one small area at a time rather than a whole topic at once.
Can you use Levo for just the AS year?
Yes. Pick your subject, choose the AS topics on the topic screen, and every mode — the 3-step method, Cram, Blank Blitz, Build It and Test It — works only that material. Add the second-year topics when you get to them.
Every question in Business, on a schedule.
Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.
Or £46 a year, about £3.83 a month. Cancel anytime.