WJEC A-Level Business 601-5238-2
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Markets and Market Research
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Markets and Market Research
Oligopoly and monopoly
- 3 things to know
- AS Unit 1
Overview
Main features of an oligopoly, interdependence in an oligopoly and price war.
What you need to know
Answer each one before you reveal it.
What is an oligopoly?
Name the main features of an oligopoly.
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is an oligopoly?
Model answer
An oligopoly is a market dominated by a small number of large firms, each holding a substantial share of total sales.
- 2
Name the main features of an oligopoly.
Model answer
A few firms hold most of the market, barriers to entry are high, products are differentiated by branding, and each firm's decisions depend on how it expects its rivals to react.
- 3
What is meant by interdependence in an oligopoly?
Model answer
Interdependence means each firm must consider how its rivals will respond before acting, because with so few firms any move by one directly affects the others.
- 4
Why are prices often stable in an oligopoly?
Model answer
A price cut is quickly matched, so nobody gains market share and everybody loses margin, while a price rise not matched by rivals loses sales, so firms leave prices where they are.
- 5
Give four forms of non-price competition used in an oligopoly.
Model answer
Firms compete through advertising and branding, loyalty schemes, product features and quality, and customer service.
- 6
Give three examples of markets that are oligopolies.
Model answer
Supermarkets, mobile phone networks and petrol retailing are all oligopolies.
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