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2S The Making of Modern Britain, 1951–2007

The Landslide of 1997 and Society in the 1990s

  • 4 things to know
  • Component 2

Overview

Recall questions on why Labour won in 1997, from Conservative divisions and sleaze to Blair's appeal, the scale of the defeat, the age of consent change of 1994, Britpop, the Young British Artists, comedy and women's position.

What you need to know

Answer each one before you reveal it.

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Key term

How did Conservative divisions over Europe contribute to Labour's 1997 victory?

Key term

What role did Tony Blair's personal qualities play in Labour's 1997 victory?

Key term

How many seats were the Conservatives reduced to in 1997?

Key term

Who were the Young British Artists and name one prominent member?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    How did Conservative divisions over Europe contribute to Labour's 1997 victory?

    Model answer

    Persistent and public divisions over European integration made the Conservatives appear incompetent and unable to govern effectively.

  2. 2

    Why was the loss of economic credibility after Black Wednesday significant for the 1997 election?

    Model answer

    It destroyed the Conservatives' key electoral advantage of being trusted on the economy, removing their main argument for re-election.

  3. 3

    How did sleaze and scandal affect the 1997 election outcome?

    Model answer

    Voters were fatigued by repeated scandals, which undermined Conservative claims to moral authority and competent government.

  4. 4

    How did New Labour's centrist repositioning contribute to its 1997 victory?

    Model answer

    By moving to the centre and abandoning unpopular policies, Labour became acceptable to voters who had previously rejected it.

  5. 5

    What role did Tony Blair's personal qualities play in Labour's 1997 victory?

    Model answer

    Blair's personal appeal and media skills made him an effective communicator who could reach voters beyond Labour's traditional base.

  6. 6

    How did Labour's campaign organisation contribute to its 1997 victory?

    Model answer

    Effective campaign organisation, including professional media management and targeting of key voters, helped deliver the landslide result.

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Short focus games to reset attention, so the next set lands better than the last.

Every question in 2S The Making of Modern Britain, 1951–2007, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

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