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Aggregate Demand

Factors that shift aggregate demand

  • 2 things to know
  • Unit AS 2

Overview

How a fall in real disposable income affects aggregate demand, how a rise in house prices affects aggregate demand and change in consumer confidence affect aggregate demand.

What you need to know

Answer each one before you reveal it.

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Key term

Analyse how easier availability of credit affects aggregate demand, distinguishing it from a change in interest rates.

Key term

Analyse how a rise in VAT affects aggregate demand.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Analyse how a fall in real disposable income affects aggregate demand.

    Model answer

    Real disposable income is what households have left to spend after tax and after allowing for prices, so a fall in it reduces the volume of goods and services they can afford at any general price level. Consumption falls, and since it is around two thirds of total planned spending, the effect on aggregate demand is substantial. The aggregate demand curve shifts left on a diagram with the general price level on the vertical axis and real national output on the horizontal, so at the new equilibrium both the price level and real output are lower.

  2. 2

    Analyse the effect of a rise in the policy interest rate on aggregate demand, working through at least three channels.

    Model answer

    Dearer borrowing makes firms postpone capital projects, so investment falls. Households with variable-rate mortgages face higher repayments, leaving less to spend, while the higher reward for saving encourages postponement of purchases of durable goods, so consumption falls. Higher rates also tend to attract financial inflows and strengthen the currency, which makes exports dearer abroad and imports cheaper at home, so net exports fall. All three components move the same way, so aggregate demand shifts left and at the new equilibrium both the general price level and real national output are lower.

  3. 3

    A household has a 200,000 pound interest-only mortgage. Calculate the change in its annual interest cost if the rate rises from 3 per cent to 5 per cent, and explain the effect on aggregate demand.

    Model answer

    At 3 per cent the annual interest is 0.03 × 200,000 = 6,000 pounds; at 5 per cent it is 0.05 × 200,000 = 10,000 pounds. The increase is 4,000 pounds a year, or about 333 pounds a month. That sum is no longer available for spending on goods and services, so consumption falls; repeated across millions of mortgaged households it shifts the aggregate demand curve to the left.

  4. 4

    Why does the effect of an interest rate rise on consumption depend on how households are split between borrowers and savers?

    Model answer

    Borrowers face higher repayments and cut their spending, while savers receive higher interest income and may spend more. The net effect on consumption depends on which group is larger and on how each responds: borrowers, often younger households with tight budgets, typically cut spending by more per pound than savers increase it. In an economy with high mortgage debt the contractionary effect dominates, so aggregate demand shifts left; in one with little household debt the effect is much weaker.

  5. 5

    Analyse how a rise in house prices affects aggregate demand.

    Model answer

    Rising house prices increase the wealth of homeowners, who feel more financially secure and save a smaller share of their income, and they also increase the collateral against which households can borrow, making credit easier to obtain. Consumption therefore rises at every general price level, and construction activity may increase, raising investment. The aggregate demand curve shifts right, so at the new equilibrium both the general price level and real national output are higher. The gain is not universal, since would-be first-time buyers must save more and may cut their spending.

  6. 6

    How does a change in consumer confidence affect aggregate demand, and why can the effect be self-fulfilling?

    Model answer

    When households expect their incomes and jobs to be secure they bring purchases forward and borrow more readily, so consumption rises and the aggregate demand curve shifts right; pessimism does the reverse. The effect is self-fulfilling because reduced spending lowers firms' revenues, causing them to cut output and jobs, which confirms the very fears that prompted the caution. Expectations therefore help to determine the outcome they were predictions about.

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Key Economic Concepts
The Basic Economic Problem of Scarcity and Choice
Demand and Supply in Product Markets
Markets and Equilibrium

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AThe initial spending becomes income for those who receive it.
BPart of that income is spent again, generating further income.
CThe total effect on demand exceeds the original injection.

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