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Globalisation

Cultural diffusion and the spread of a global culture

  • 3 things to know
  • Papers 2 and 3

Overview

Cultural diffusion through TNCs, global media, tourism and migration, changing diets in Asia and the decline of local food cultures, and the opportunities a global culture opens up, with the Paralympic movement as an example.

What you need to know

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Key term

Explain how tourism facilitates cultural diffusion.

Key term

What is cultural diffusion?

Key term

In what ways does migration contribute to the spread of westernised culture?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is cultural diffusion?

    Model answer

    The spread of cultural traits, practices, and ideas from one society to another, occurring as a result of globalisation.

  2. 2

    How do transnational corporations act as agents of cultural diffusion?

    Model answer

    They spread western business practices, products, and consumer habits to new markets worldwide.

  3. 3

    Through which channels do global media corporations spread westernised culture?

    Model answer

    Through television, film, music, and digital platforms that reach audiences across national boundaries.

  4. 4

    Explain how tourism facilitates cultural diffusion.

    Model answer

    Tourism exposes host communities to western behaviours, expectations, and consumption patterns while creating demand for western-style amenities.

  5. 5

    In what ways does migration contribute to the spread of westernised culture?

    Model answer

    Migrants carry cultural practices between countries, and diaspora communities maintain connections with western consumer goods and media.

  6. 6

    How have diets in Asia changed as an example of cultural diffusion through globalisation?

    Model answer

    There has been increased consumption of western fast food, processed foods, and meat-based diets replacing traditional cuisines.

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