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Regenerating Places

Rebranding deindustrialised cities and rural areas

  • 3 things to know
  • Paper 2

Overview

Rebranding as a way to change public perception of places through the media, deindustrialised cities building on industrial heritage with Glasgow's 'Scotland with Style' as an example, rural rebranding through literary heritage in Brontë country around Haworth, farm diversification and outdoor pursuits at Kielder Forest, and discursive and creative sources for studying it.

What you need to know

Answer each one before you reveal it.

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Evaluation

What is 'Brontë country' an example of in terms of rural rebranding?

Key term

Define rebranding in the context of place management.

Process

What role does media play in the rebranding process?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Define rebranding in the context of place management.

    Model answer

    A strategy that attempts to change public perception of places to represent them as more attractive to potential investors, tourists and visitors.

  2. 2

    What is the purpose of rebranding a place?

    Model answer

    To change how the public perceives a place, making it appear more attractive to potential investors, tourists and visitors.

  3. 3

    How does rebranding work to improve the image of places?

    Model answer

    By presenting the place afresh through advertising, media and events, so that outsiders and residents alike come to see it differently. It is used in the countryside as much as in towns.

  4. 4

    What role does media play in the rebranding process?

    Model answer

    Various forms of media are used to re-image places and improve their perceived attractiveness to target audiences.

  5. 5

    How can UK deindustrialised cities use rebranding to attract investment and visitors?

    Model answer

    By creating a specific place identity that builds on their industrial heritage to stress the attraction of the place.

  6. 6

    Why might a former industrial city choose to emphasise its industrial heritage in rebranding?

    Model answer

    To create a distinctive place identity that differentiates it from other locations and attracts visitors interested in that heritage.

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