Edexcel A-Level Geography 9GE0
Tectonic Processes and Hazards
Glaciated Landscapes and ChangeLandscape
Coastal Landscapes and ChangeLandscape
Globalisation
Regenerating PlacesPlaces
Diverse PlacesPlaces
The Water Cycle and Water Insecurity
The Carbon Cycle and Energy Security
Superpowers
Health, Human Rights and InterventionConnections
Migration, Identity and SovereigntyConnections
Regenerating Places
Rebranding deindustrialised cities and rural areas
- 3 things to know
- Paper 2
Overview
Rebranding as a way to change public perception of places through the media, deindustrialised cities building on industrial heritage with Glasgow's 'Scotland with Style' as an example, rural rebranding through literary heritage in Brontë country around Haworth, farm diversification and outdoor pursuits at Kielder Forest, and discursive and creative sources for studying it.
What you need to know
Answer each one before you reveal it.
Define rebranding in the context of place management.
What role does media play in the rebranding process?
Questions from this subtopic
Each one with the model answer underneath.
- 1
Define rebranding in the context of place management.
Model answer
A strategy that attempts to change public perception of places to represent them as more attractive to potential investors, tourists and visitors.
- 2
What is the purpose of rebranding a place?
Model answer
To change how the public perceives a place, making it appear more attractive to potential investors, tourists and visitors.
- 3
How does rebranding work to improve the image of places?
Model answer
By presenting the place afresh through advertising, media and events, so that outsiders and residents alike come to see it differently. It is used in the countryside as much as in towns.
- 4
What role does media play in the rebranding process?
Model answer
Various forms of media are used to re-image places and improve their perceived attractiveness to target audiences.
- 5
How can UK deindustrialised cities use rebranding to attract investment and visitors?
Model answer
By creating a specific place identity that builds on their industrial heritage to stress the attraction of the place.
- 6
Why might a former industrial city choose to emphasise its industrial heritage in rebranding?
Model answer
To create a distinctive place identity that differentiates it from other locations and attracts visitors interested in that heritage.
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