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Business Growth

Organic growth and the types of integration

  • 3 things to know
  • Papers 1 and 3

Overview

Recall questions on organic growth and on forward vertical, backward vertical, horizontal and conglomerate integration.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

What are the main forms of business growth?

Key term

How does organic growth offer a more manageable pace of expansion?

Key term

Why might a firm pursuing organic growth struggle to achieve rapid economies of scale?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is organic growth?

    Model answer

    Internal expansion of a business through increasing output, sales revenue, or market share using its own resources rather than through mergers or acquisitions.

  2. 2

    Define forward vertical integration.

    Model answer

    When a business merges with or acquires a firm at a later stage in the production chain, closer to the final consumer.

  3. 3

    What is backward vertical integration?

    Model answer

    When a business merges with or acquires a firm at an earlier stage in the production chain, closer to raw materials or suppliers.

  4. 4

    Define horizontal integration.

    Model answer

    When a business merges with or acquires another firm operating at the same stage of production in the same industry.

  5. 5

    What is conglomerate integration?

    Model answer

    When a business merges with or acquires a firm in a completely different industry with no direct relationship to its existing operations.

  6. 6

    How does organic growth help a business maintain its corporate culture?

    Model answer

    Because expansion occurs gradually using internal resources, existing values, practices, and working methods can be preserved without the disruption of integrating an external organisation.

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The Nature of Economics
How Markets Work
Market Failure
Government Intervention

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Higher costs shift supply .
leftwardrightwardoutward

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ANiche markets are too small to support a large producer.
BPersonal services lose their appeal once they are scaled up.
COwners may prefer control and independence to higher profit.

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Monopoly means a market dominated by one seller.
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