Edexcel A-Level Economics A 9EC0
The Nature of Economics
How Markets Work
Market Failure
Government Intervention
Measures of Economic Performance
Aggregate Demand
Aggregate Supply
National Income
Economic Growth
Macroeconomic Objectives and Policies
Business Growth
Business Objectives
Revenues, Costs and Profits
Market Structures
The Labour Market
Government Intervention in Markets
International Economics
Poverty and Inequality
Emerging and Developing Economies
The Financial Sector
The Role of the State in the Macroeconomy
How Markets Work
Rational decision making
- 3 things to know
- Papers 1 and 3
Overview
Recall questions on the assumption that consumers maximise utility and firms maximise profit, and what rationality is taken to mean.
What you need to know
Answer each one before you reveal it.
State the two components a firm compares when determining its profit-maximising level of output.
If a consumer decides not to purchase a product, what does the rational decision-making model imply about their assessment of that product?
Questions from this subtopic
Each one with the model answer underneath.
- 1
According to the rational decision-making model, what do consumers aim to maximise?
Model answer
Utility
- 2
Why does the assumption of rationality lead economists to predict that consumers will choose the option giving them the greatest satisfaction?
Model answer
Because rational consumers are assumed to weigh up alternatives and select the one that maximises their utility from consumption
- 3
Define utility in economics.
Model answer
The satisfaction or benefit derived from consuming a good or service
- 4
What objective does the rational decision-making model assume firms pursue?
Model answer
Profit maximisation
- 5
Explain why a rational firm would expand output if the additional revenue from selling one more unit exceeds the additional cost of producing it.
Model answer
Because doing so increases the positive difference between total revenue and total costs, moving the firm closer to maximum profit
- 6
What does profit maximisation mean for a firm?
Model answer
Seeking the greatest positive difference between total revenue and total costs
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