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How Markets Work

Rational decision making

  • 3 things to know
  • Papers 1 and 3

Overview

Recall questions on the assumption that consumers maximise utility and firms maximise profit, and what rationality is taken to mean.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

Define utility in economics.

Key term

State the two components a firm compares when determining its profit-maximising level of output.

Key term

If a consumer decides not to purchase a product, what does the rational decision-making model imply about their assessment of that product?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    According to the rational decision-making model, what do consumers aim to maximise?

    Model answer

    Utility

  2. 2

    Why does the assumption of rationality lead economists to predict that consumers will choose the option giving them the greatest satisfaction?

    Model answer

    Because rational consumers are assumed to weigh up alternatives and select the one that maximises their utility from consumption

  3. 3

    Define utility in economics.

    Model answer

    The satisfaction or benefit derived from consuming a good or service

  4. 4

    What objective does the rational decision-making model assume firms pursue?

    Model answer

    Profit maximisation

  5. 5

    Explain why a rational firm would expand output if the additional revenue from selling one more unit exceeds the additional cost of producing it.

    Model answer

    Because doing so increases the positive difference between total revenue and total costs, moving the firm closer to maximum profit

  6. 6

    What does profit maximisation mean for a firm?

    Model answer

    Seeking the greatest positive difference between total revenue and total costs

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The Nature of Economics
How Markets Work
Market Failure
Government Intervention

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Higher costs shift supply .
leftwardrightwardoutward

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ANiche markets are too small to support a large producer.
BPersonal services lose their appeal once they are scaled up.
COwners may prefer control and independence to higher profit.

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Monopoly means a market dominated by one seller.
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