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Market Structures

Monopolistic competition: short-run and long-run equilibrium

  • 3 things to know
  • Papers 1 and 3

Overview

Recall questions on how entry erodes supernormal profit and what the tangency condition means in the long run.

What you need to know

Answer each one before you reveal it.

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Process

At long-run equilibrium in monopolistic competition, what is the relationship between average revenue and average total cost?

Key term

What condition determines the profit-maximising output for a monopolistically competitive firm in the short run?

Key term

When does a monopolistically competitive firm make a loss in the short run?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What condition determines the profit-maximising output for a monopolistically competitive firm in the short run?

    Model answer

    The firm produces where marginal revenue equals marginal cost (MR = MC).

  2. 2

    Under what condition does a monopolistically competitive firm earn supernormal profit in the short run?

    Model answer

    When average revenue exceeds average total cost at the profit-maximising output.

  3. 3

    When does a monopolistically competitive firm make a loss in the short run?

    Model answer

    When average revenue is below average total cost at the profit-maximising output.

  4. 4

    What happens when firms in monopolistic competition earn supernormal profits in the short run?

    Model answer

    New firms are attracted to enter the market due to low barriers to entry.

  5. 5

    Why does the entry of new firms occur when existing firms earn supernormal profits?

    Model answer

    Because low barriers to entry allow new firms to enter and capture some of the available profits.

  6. 6

    What happens to an existing firm's demand curve when new firms enter a monopolistically competitive market?

    Model answer

    It shifts leftward as market share is divided among more competitors.

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Higher costs shift supply .
leftwardrightwardoutward

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ANiche markets are too small to support a large producer.
BPersonal services lose their appeal once they are scaled up.
COwners may prefer control and independence to higher profit.

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Monopoly means a market dominated by one seller.
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