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Revenues, Costs and Profits

Total, average and marginal revenue

  • 3 things to know
  • Papers 1 and 3

Overview

Recall questions on the formulae for TR, AR and MR, why AR is the demand curve, and why MR falls faster than price.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Numbers

Calculate the total revenue when price = £22, quantity = 740 units.

Numbers

State the formula for calculating average revenue.

Key term

What does average revenue represent for a firm?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Define total revenue in terms of its component variables.

    Model answer

    Total revenue is the total income a firm receives from selling its output, calculated by multiplying the price per unit by the number of units sold.

  2. 2

    Calculate the total revenue when price = £22, quantity = 740 units.

    Model answer

    Total revenue = 22 × 740 = £16,280.

  3. 3

    State the formula for calculating average revenue.

    Model answer

    Average revenue (AR) = Total revenue (TR) ÷ Quantity sold (Q).

  4. 4

    What does average revenue represent for a firm?

    Model answer

    Average revenue represents the revenue received per unit of output sold.

  5. 5

    Calculate the average revenue when total revenue = £2,200, quantity = 420 units.

    Model answer

    Average revenue = 2200 ÷ 420 = £5.24.

  6. 6

    Under what condition does average revenue equal price?

    Model answer

    Average revenue equals price when all units are sold at the same price.

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