Edexcel A-Level Economics A 9EC0
The Nature of Economics
How Markets Work
Market Failure
Government Intervention
Measures of Economic Performance
Aggregate Demand
Aggregate Supply
National Income
Economic Growth
Macroeconomic Objectives and Policies
Business Growth
Business Objectives
Revenues, Costs and Profits
Market Structures
The Labour Market
Government Intervention in Markets
International Economics
Poverty and Inequality
Emerging and Developing Economies
The Financial Sector
The Role of the State in the Macroeconomy
How Markets Work
Elasticity and total revenue
- 3 things to know
- Papers 1 and 3
Overview
Recall questions on how a price change affects total revenue at different elasticities, and where revenue is maximised.
What you need to know
Answer each one before you reveal it.
Calculate the total revenue when price = £24, quantity sold = 530 units.
What happens to total revenue when demand is unitary elastic and price changes?
Questions from this subtopic
Each one with the model answer underneath.
- 1
Explain why a price reduction increases total revenue when demand is price elastic.
Model answer
Because the percentage increase in quantity demanded exceeds the percentage fall in price, so the gain from extra sales outweighs the loss from lower price.
- 2
Explain why a price increase leads to higher total revenue when demand is price inelastic.
Model answer
Because the percentage fall in quantity demanded is less than the percentage rise in price, so the gain from higher price outweighs the loss from fewer sales.
- 3
What happens to total revenue when demand is unitary elastic and price changes?
Model answer
Total revenue remains unchanged.
- 4
State the formula for total revenue.
Model answer
Total revenue equals price multiplied by quantity sold (TR = P × Q).
- 5
What two variables are multiplied together to calculate total revenue?
Model answer
Price and quantity sold.
- 6
Calculate the total revenue when price = £24, quantity sold = 530 units.
Model answer
Total revenue = 24 × 530 = £12,720.
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