Edexcel A-Level Economics A 9EC0
The Nature of Economics
How Markets Work
Market Failure
Government Intervention
Measures of Economic Performance
Aggregate Demand
Aggregate Supply
National Income
Economic Growth
Macroeconomic Objectives and Policies
Business Growth
Business Objectives
Revenues, Costs and Profits
Market Structures
The Labour Market
Government Intervention in Markets
International Economics
Poverty and Inequality
Emerging and Developing Economies
The Financial Sector
The Role of the State in the Macroeconomy
Revenues, Costs and Profits
Revenue, elasticity and the revenue-maximising output
- 3 things to know
- Papers 1 and 3
Overview
Recall questions on how elasticity decides the effect of a price change on revenue, and on why MR is zero at the revenue-maximising output.
What you need to know
Answer each one before you reveal it.
Calculate the price elasticity of demand when percentage change in quantity demanded = +30 %, percentage change in price = -45 %.
What happens to total revenue when a firm decreases its price and demand is price elastic?
Questions from this subtopic
Each one with the model answer underneath.
- 1
What happens to total revenue when a firm decreases its price and demand is price elastic?
Model answer
Total revenue increases.
- 2
How does a firm use price elasticity of demand to decide whether to cut its price?
Model answer
A firm cuts price only where demand is elastic, because quantity then rises proportionately more than price falls and total revenue increases. Where demand is inelastic the cut would reduce revenue.
- 3
Explain why raising price reduces total revenue when demand is elastic.
Model answer
The percentage fall in quantity demanded is greater than the percentage rise in price, so the revenue lost from reduced sales exceeds the revenue gained from the higher price.
- 4
Explain why a price cut lowers total revenue when demand is inelastic.
Model answer
The percentage increase in quantity demanded is smaller than the percentage decrease in price, so the extra revenue from additional sales does not compensate for the lower price on all units.
- 5
What happens to total revenue when a firm increases its price and demand is price inelastic?
Model answer
Total revenue increases.
- 6
Why does a profit-maximising firm never operate on the inelastic part of its demand curve?
Model answer
On that section marginal revenue is negative, so selling another unit reduces total revenue while still adding to cost. Raising price would increase revenue and cut cost at the same time.
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