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Business Growth

Why firms stay small and why they grow

  • 3 things to know
  • Papers 1 and 3

Overview

Recall questions on niche markets, access to finance and owner objectives as reasons to stay small, and on cost, market power and diversification as motives to grow.

What you need to know

Answer each one before you reveal it.

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Evaluation

Why do some firms deliberately stay small?

Key term

Why might a firm remain small if it operates in a niche market?

Key term

Why might a business owner deliberately choose to keep their firm small?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Why might a firm remain small if it operates in a niche market?

    Model answer

    Niche markets have limited demand that cannot support large-scale operations, so the firm cannot grow beyond what the market will sustain.

  2. 2

    Why might a business owner deliberately choose to keep their firm small?

    Model answer

    The owner may prefer to maintain control over the business and avoid the complexities that come with expansion.

  3. 3

    How can lack of access to finance cause a firm to remain small?

    Model answer

    Without sufficient finance, the firm cannot fund the investment needed for growth, such as expanding capacity or entering new markets.

  4. 4

    Why do some service-based firms find it difficult to scale up?

    Model answer

    The nature of their product or service requires personalised delivery that does not scale easily, limiting growth potential.

  5. 5

    How can barriers to entry or regulatory constraints keep firms small?

    Model answer

    These obstacles prevent firms from expanding into larger markets, restricting their ability to grow beyond their current size.

  6. 6

    What cost-related motive explains why firms seek to grow?

    Model answer

    Firms grow to exploit economies of scale, which reduce average costs as output increases.

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The Nature of Economics
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Higher costs shift supply .
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ANiche markets are too small to support a large producer.
BPersonal services lose their appeal once they are scaled up.
COwners may prefer control and independence to higher profit.

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Monopoly means a market dominated by one seller.
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