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Investment Appraisal

Qualitative factors in investment decisions

  • 3 things to know
  • Unit A2 1

Overview

Business direction, the workforce, the environment, public perception, unpredictable outcomes, competitor actions and external requirements weighed alongside the arithmetic.

What you need to know

Answer each one before you reveal it.

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Key term

Name one qualitative factor relating to business direction that influences investment decisions.

Key term

What workforce-related qualitative factor should be considered in investment decisions?

Key term

What environmental qualitative factor might influence an investment decision?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Name one qualitative factor relating to business direction that influences investment decisions.

    Model answer

    Alignment with corporate objectives and strategy.

  2. 2

    What workforce-related qualitative factor should be considered in investment decisions?

    Model answer

    Impact on workforce including morale and job security.

  3. 3

    What environmental qualitative factor might influence an investment decision?

    Model answer

    Environmental and sustainability considerations.

  4. 4

    How might an investment affect a company's public perception?

    Model answer

    It may affect corporate image and reputation.

  5. 5

    What qualitative factor relates to the unpredictability of project outcomes?

    Model answer

    The level of risk and uncertainty associated with the project.

  6. 6

    Why should competitor actions be considered when appraising investments?

    Model answer

    They affect market positioning and the competitive environment.

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A ratio.
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AMarket growth = ((1950 − 1450) ÷ 1450) × 100 = 34.5 %.
BSales volume is the total quantity of units sold in a market.
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A salary is a fixed annual amount.
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