OCR A-Level Economics H460
Introduction to Microeconomics
Microeconomics: The Role of Markets
Microeconomics: Business Objectives
Microeconomics: Market Structures
Microeconomics: The Labour Market
Macroeconomics: Aggregate Demand and Aggregate Supply
Macroeconomics: Economic Policy Objectives
Macroeconomics: Implementing Policy
Macroeconomics: The Global Context
Macroeconomics: The Financial Sector
Quantitative Skills for Economics
Themes in Economics: Synoptic Application
Microeconomics: The Role of Markets
Individual and market demand and joint, competitive and composite demand
- 3 things to know
- Component 01
Overview
Recall questions on the demand curve and its downward slope, income and substitution effects, effective and market demand, and joint, competitive and composite demand.
What you need to know
Answer each one before you reveal it.
How does diminishing marginal utility explain the slope of the demand curve?
What is measured on each axis of a demand curve diagram?
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is measured on each axis of a demand curve diagram?
Model answer
Price is measured on the vertical axis and quantity demanded per period of time on the horizontal axis.
- 2
Describe the shape and slope of a typical demand curve.
Model answer
It slopes downwards from left to right, showing that a lower price is associated with a larger quantity demanded.
- 3
How does the income effect explain the downward slope of demand?
Model answer
A fall in price raises the real purchasing power of the consumer's income, so they can afford to buy more of the good.
- 4
How does the substitution effect explain the downward slope of demand?
Model answer
A fall in price makes the good cheaper relative to its substitutes, so consumers switch their spending towards it.
- 5
How does diminishing marginal utility explain the slope of the demand curve?
Model answer
Each additional unit gives less satisfaction than the last, so consumers will only buy more units if the price falls.
- 6
Define effective demand.
Model answer
The quantity of a good consumers are both willing and able to buy at a given price over a given period.
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