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Microeconomics: The Role of Markets

Price and income elasticity of demand and total revenue

  • 4 things to know
  • Component 01

Overview

Recall questions on price elasticity of demand and income elasticity of demand calculations, their determinants and signs, perfectly and unit elastic demand curves, and how price elasticity affects total revenue.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

What does an elasticity measure in general terms?

Numbers

Income rises from £25,000 to £27,500 and annual restaurant meals bought rise from 40 to 46. Calculate YED and classify the good.

Key term

How does income elasticity of demand distinguish a necessity from a luxury?

Key term

What does the demand curve look like at each of the two extreme values of PED?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What does an elasticity measure in general terms?

    Model answer

    The responsiveness of one variable to a change in another, calculated as the ratio of their percentage changes.

  2. 2

    State the formula for price elasticity of demand.

    Model answer

    PED equals the percentage change in quantity demanded divided by the percentage change in price.

  3. 3

    Why is price elasticity of demand normally negative?

    Model answer

    Price and quantity demanded move in opposite directions, so the two percentage changes carry opposite signs.

  4. 4

    A bus fare rises from £2.00 to £2.20 and daily journeys fall from 500 to 450. Calculate PED and interpret it.

    Model answer

    Price rises 10% and quantity falls 10%, so PED = −10 ÷ 10 = −1.0, meaning demand is unit elastic.

  5. 5

    PED for a good is −1.2 and its price falls by 25%. Calculate the change in quantity demanded.

    Model answer

    Quantity demanded rises by 30%, since −1.2 × −25% = +30%.

  6. 6

    Which three factors make demand for a good more price elastic?

    Model answer

    The availability of close substitutes, the good taking up a large share of income, and a longer time period over which consumers can adjust.

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