E-business refers to the use of digital technologies and the internet to conduct business activities, including internal processes and external transactions.

What is pay-per-click advertising?

Pay-per-click is an online advertising method where businesses pay a fee each time their advertisement is clicked by a user.

How does display advertising work as an e-business advertising method?

Display advertising involves placing visual advertisements such as banners or images on websites to promote products or services to visitors.

Explain how email marketing is used in e-business advertising.

Email marketing involves sending promotional messages directly to customers' email inboxes to advertise products, services or offers.

CCEA AS-Level Business 3210

Enterprise and Entrepreneurship

Topic overview Business enterprise and the four factors of production The entrepreneur: motives and characteristics

The Central Purpose of Business Activity

Topic overview Adding value, and cost versus differentiation advantage How value is added, and how competitive advantage is achieved

Forms of Business Ownership

Topic overview Sole traders, partnerships and limited companies Franchises, the third sector, and the divorce of ownership from control Sole traders and partnerships Limited companies and franchises Social enterprise, liability, and business use of social media

Stakeholder Groups

Topic overview The stakeholder groups and what each wants Internal and external stakeholders, and managing conflict between them Stakeholders and social media

Markets and Market Forces

Topic overview Types of market, and mass versus niche Demand in each market, and the effect of market features on business Types of market and market share reviewed Demand and supply curves, and what shifts demand What shifts supply, and shifts versus movements Demand and supply

Quality Management

Topic overview What is quality?Total quality management, quality assurance and quality control defined The advantages and disadvantages of TQM The advantages and disadvantages of quality assurance and quality control ISO 9000 certification and the quality policy Quality control and quality assurance reviewed TQM, control and assurance compared The approaches to quality, and the case for and against TQM Quality control and quality assurance weighed ISO 9000 certification, and how quality is measured Quality as a dimension of competitiveness

Productivity and Investment

Topic overview The methods of production, and what determines productivity Innovation, research and development, and the need for investment Production methods, and what determines productivity Innovation, research and development, and organisational design

Organisational Design

Topic overview Hierarchy, span of control, chain of command and delegation Centralised, decentralised, tall, flat and matrix structures Centralisation versus decentralisation, delayering, and the effects of design Centralisation and decentralisation weighed Tall and flat structures weighed Outsourcing Centralisation, structure and outsourcing

Investing in People

Topic overview Succession planning, skills audits and the factors behind people investment The benefits and drawbacks of investing in people Methods of recruitment and selection Training and appraisal methods Online recruitment and selection Online training and appraisal Induction training: content, benefits and drawbacks On-the-job training: methods, advantages and drawbacks Off-the-job training: methods, advantages and drawbacks Continuing professional development Choosing a training method Internal and external methods of recruitment Internal versus external recruitment weighed The stages of selection, and the methods used Psychometric testing: what it measures and what it misses Psychometric testing The purpose of appraisal, and its benefits and drawbacks Technology in the appraisal process Online recruitment and selection technology Online training and appraisal technology The benefits and drawbacks of online HR processes

Motivation

Topic overview Taylor's scientific management and Maslow's hierarchy Herzberg's two-factor theory, and the limits of each theory Taylor and Maslow reviewed Herzberg's hygiene factors and motivators in detail Monetary and non-monetary methods of motivation Leadership styles, and choosing a method of motivation The monetary methods of payment The monetary methods weighed, and calculating commission Job design, empowerment, team working and flexible working Recognition and development, and how non-monetary methods link to theory

Principles of Management and Leadership

Topic overview The four leadership styles described How each style affects motivation Management versus leadership, and choosing a style The styles and their motivational effects reviewed Management, leadership and style selection reviewed

Market Size, Share and Growth

Topic overview Measuring market share, market growth and market size What a high share brings, and what each formula term means

The Degree of Competition in a Market

Topic overview The four market structures What determines the degree of competition

Market Research

Topic overview Reasons for market research The primary research methods, and primary versus secondary data Questionnaires, interviews and observation weighed Focus groups and consumer panels weighed Test markets, loyalty cards and the survey methods Sampling Qualitative and quantitative research

The Marketing Mix

Topic overview The seven elements, product, and the pricing strategies Promotion and place People, processes, physical environment, and aligning the mix

Elasticity of Demand

Topic overview Price and income elasticity defined, and the effect on revenue Calculating and interpreting price elasticity, and what determines it Income elasticity, cross elasticity, and the limits of elasticity values

The Product Life Cycle

Topic overview The four stages of the product life cycle Extension strategies, portfolio balance, and the limits of the model

Market Planning and Strategy

Topic overview SWOT analysis in the marketing plan Marketing plan Demographic and geographic segmentation Psychographic and behavioural segmentation The benefits and limits of segmentation, and what makes a segment usable

E-Business and E-Commerce

Topic overview E-business, digital advertising, market research and sales channels Social media, mobile marketing, and the benefits and limits of e-business E-business channels and mobile marketing reviewed The benefits and limitations of e-business, and social media marketing

Sources of Finance

Topic overview Internal and external finance, and debt versus equity The individual sources of finance, and their advantages and limits

Break-Even Analysis

Topic overview The break-even chart, contribution and the margin of safety How cost and price changes move break-even, and target profit The uses and limitations of break-even analysis

Cash Flow

Topic overview Difference between cash and profit Cash flow problems, the working capital cycle and credit control Improving cash flow, and the long-term cost of each method

Cash Flow Forecasts

Topic overview The cash inflows and outflows of a forecast Net cash flow, closing balance, and the uses and limits of a forecast

Budgeting

Topic overview What a budget does, and fixed versus flexible budgets Favourable and adverse variances calculated Investigating variances and management by exception Preparing and using a flexed budget

Financial Statements

Topic overview The income statement and the statement of financial position Calculating and interpreting the ratios, and the limits of final accounts Current and non-current assets and liabilities

E-Business and E-Commerce

4 subtopics
12 things to know
Unit AS 2

What E-Business and E-Commerce covers

E-business and e-commerce is examined in Unit AS 2, Growing the Business. It covers E-business, digital advertising, market research and sales channels, social media, mobile marketing, and the benefits and limits of e-business, E-business channels and mobile marketing reviewed and the benefits and limitations of e-business, and social media marketing.

Where it is assessed

Unit AS 2

Growing the Business, written examination, 20% of A level.

Check the CCEA specification ↗

The 4 subtopics

Each one has its own page. CCEA AS Business students sit this topic in the first year.

What you need to know

Answer each one before you reveal it.

Your recallNot started

Key term

What are mobile ticketing, SMS marketing, app-based marketing and location-based services?

Key term

How is e-business used for research, for selling, for reaching customers socially, and through mobile devices?

Key term

What do buyers lose to delivery and to security online, whom does e-business suit best, and what has social media changed about marketing?

Key term

How does e-commerce differ from e-business?

Key term

Why might standardised goods be more suitable for e-business than products requiring physical inspection?

Key term

What is e-business?

Key term

How does e-commerce differ from the broader concept of e-business?

Key term

State three ways social media platforms benefit businesses.

Key term

Define digital marketing.

Key term

What would happen if a business failed to use social media for customer engagement?

Key term

What online advertising channels do businesses use as part of e-business?

Key term

Why does e-business give firms access to a worldwide market?

Take E-Business and E-Commerce further

The same content, four other ways.

Commonly confused

Pairs that lose marks when they are blurred together.

E-business vs E-commerce
E-business: all digital business activities. E-commerce: only buying and selling online, a subset of e-business.

Questions from this topic

Each one with the model answer underneath.

1
What is e-business?
Model answer
E-business refers to the use of digital technologies and the internet to conduct business activities, including internal processes and external transactions.
2
How does e-commerce differ from the broader concept of e-business?
Model answer
E-commerce specifically refers to the buying and selling of goods and services online, whereas e-business encompasses all business activities conducted digitally, including internal processes.
3
Define digital marketing.
Model answer
Digital marketing uses online channels to promote products and services to target audiences.
4
What is pay-per-click advertising?
Model answer
Pay-per-click is an online advertising method where businesses pay a fee each time their advertisement is clicked by a user.
5
How does display advertising work as an e-business advertising method?
Model answer
Display advertising involves placing visual advertisements such as banners or images on websites to promote products or services to visitors.
6
Explain how email marketing is used in e-business advertising.
Model answer
Email marketing involves sending promotional messages directly to customers' email inboxes to advertise products, services or offers.

See the rest and revise

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Enterprise and Entrepreneurship

The Central Purpose of Business Activity

Forms of Business Ownership

Stakeholder Groups

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

A ratio.

profitabilityliquiditygearing

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Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AMarket growth = ((1950 − 1450) ÷ 1450) × 100 = 34.5 %.

BSales volume is the total quantity of units sold in a market.

CSales value is the total revenue generated from sales in a market.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

A salary is a fixed annual amount.

TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

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Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

E-Business and E-Commerce revision questions

Is E-Business and E-Commerce examined at AS in CCEA Business?: Yes. It sits in Unit AS 2, which you take in the first year, so it is on the AS paper as well as counting towards the full A level.
What does E-Business and E-Commerce cover in CCEA AS-Level Business?: 4 subtopics: e-business, digital advertising, market research and sales channels, social media, mobile marketing, and the benefits and limits of e-business, e-business channels and mobile marketing reviewed and the benefits and limitations of e-business, and social media marketing. Each one has its own page with questions and model answers.
How is E-Business and E-Commerce organised?: By the CCEA 3210 specification, subtopic by subtopic, so it matches the order you are taught it in.

Every question in E-Business and E-Commerce, on a schedule.

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