Key term
CCEA AS-Level Business 3210
Enterprise and Entrepreneurship
The Central Purpose of Business Activity
Forms of Business Ownership
Stakeholder Groups
Markets and Market Forces
Quality Management
Topic overviewWhat is quality?Total quality management, quality assurance and quality control definedThe advantages and disadvantages of TQMThe advantages and disadvantages of quality assurance and quality controlISO 9000 certification and the quality policyQuality control and quality assurance reviewedTQM, control and assurance comparedThe approaches to quality, and the case for and against TQMQuality control and quality assurance weighedISO 9000 certification, and how quality is measuredQuality as a dimension of competitiveness
Productivity and Investment
Organisational Design
Topic overviewHierarchy, span of control, chain of command and delegationCentralised, decentralised, tall, flat and matrix structuresCentralisation versus decentralisation, delayering, and the effects of designCentralisation and decentralisation weighedTall and flat structures weighedOutsourcingCentralisation, structure and outsourcing
Investing in People
Topic overviewSuccession planning, skills audits and the factors behind people investmentThe benefits and drawbacks of investing in peopleMethods of recruitment and selectionTraining and appraisal methodsOnline recruitment and selectionOnline training and appraisalInduction training: content, benefits and drawbacksOn-the-job training: methods, advantages and drawbacksOff-the-job training: methods, advantages and drawbacksContinuing professional developmentChoosing a training methodInternal and external methods of recruitmentInternal versus external recruitment weighedThe stages of selection, and the methods usedPsychometric testing: what it measures and what it missesPsychometric testingThe purpose of appraisal, and its benefits and drawbacksTechnology in the appraisal processOnline recruitment and selection technologyOnline training and appraisal technologyThe benefits and drawbacks of online HR processes
Motivation
Topic overviewTaylor's scientific management and Maslow's hierarchyHerzberg's two-factor theory, and the limits of each theoryTaylor and Maslow reviewedHerzberg's hygiene factors and motivators in detailMonetary and non-monetary methods of motivationLeadership styles, and choosing a method of motivationThe monetary methods of paymentThe monetary methods weighed, and calculating commissionJob design, empowerment, team working and flexible workingRecognition and development, and how non-monetary methods link to theory
Principles of Management and Leadership
Market Size, Share and Growth
The Degree of Competition in a Market
Market Research
The Marketing Mix
Elasticity of Demand
The Product Life Cycle
Market Planning and Strategy
E-Business and E-Commerce
Sources of Finance
Break-Even Analysis
Cash Flow
Cash Flow Forecasts
Budgeting
Market Size, Share and Growth
- 2 subtopics
- 6 things to know
- Unit AS 2
What Market Size, Share and Growth covers
Market size, share and growth is examined in Unit AS 2, Growing the Business. It covers measuring market share, market growth and market size and what a high share brings, and what each formula term means.
Where it is assessed
Unit AS 2
Growing the Business, written examination, 20% of A level.
Check the CCEA specification ↗The 2 subtopics
Each one has its own page. CCEA AS Business students sit this topic in the first year.
- Measuring market share, market growth and market sizeMarket share and market growth.Open →
- What a high share brings, and what each formula term meansWhat a large share of a market is worth in economies of scale and pricing power, how a share can grow while the market shrinks, and what every term in the two formulas stands for.Open →
What you need to know
Answer each one before you reveal it.
Your recallNot started
Key term
How is growth found for a market moving from 1,450 to 1,950, what do volume and value measure, and what does a high share bring?
Key term
In the share and growth formulas, what do total market sales, new market size and old market size each stand for?
Key term
What is market share?
Numbers
State the formula used to calculate market share.
Key term
What happens to competition when a market is declining?
Take Market Size, Share and Growth further
The same content, four other ways.
Commonly confused
Pairs that lose marks when they are blurred together.
Market share vs Market growth
Market share: one firm’s sales as a proportion of everything sold in that market. Market growth: the change in total sales across the whole market over a period.
Market size by volume vs Market size by value
Market size by volume: the total quantity of units sold across a market. Market size by value: the total revenue those sales generate.
Questions from this topic
Each one with the model answer underneath.
- 1
What is market share?
Model answer
Market share is the proportion of total market sales that is captured by an individual firm, expressed as a percentage.
- 2
State the formula used to calculate market share.
Model answer
Market share (%) = (Firm's sales ÷ Total market sales) × 100.
- 3
Calculate the market share when firm sales = £390 million, total market sales = £1,150 million.
Model answer
Market share = (390 ÷ 1150) × 100 = 33.9 %.
- 4
Define market growth.
Model answer
Market growth is the percentage change in the total size of a market over a given period of time.
- 5
State the formula for calculating market growth.
Model answer
Market growth (%) = ((New market size − Original market size) ÷ Original market size) × 100.
- 6
Calculate the market growth when new market size = £1,950 million, original market size = £1,450 million.
Model answer
Market growth = ((1950 − 1450) ÷ 1450) × 100 = 34.5 %.
What is inside Levo
Six ways to work the same material.
Market Size, Share and Growth revision questions
- Is Market Size, Share and Growth examined at AS in CCEA Business?
- Yes. It sits in Unit AS 2, which you take in the first year, so it is on the AS paper as well as counting towards the full A level.
- What does Market Size, Share and Growth cover in CCEA AS-Level Business?
- 2 subtopics: measuring market share, market growth and market size and what a high share brings, and what each formula term means. Each one has its own page with questions and model answers.
- How is Market Size, Share and Growth organised?
- By the CCEA 3210 specification, subtopic by subtopic, so it matches the order you are taught it in.
Every question in Market Size, Share and Growth, on a schedule.
Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.
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