Key term
CCEA AS-Level Business 3210
Enterprise and Entrepreneurship
The Central Purpose of Business Activity
Forms of Business Ownership
Stakeholder Groups
Markets and Market Forces
Quality Management
Topic overviewWhat is quality?Total quality management, quality assurance and quality control definedThe advantages and disadvantages of TQMThe advantages and disadvantages of quality assurance and quality controlISO 9000 certification and the quality policyQuality control and quality assurance reviewedTQM, control and assurance comparedThe approaches to quality, and the case for and against TQMQuality control and quality assurance weighedISO 9000 certification, and how quality is measuredQuality as a dimension of competitiveness
Productivity and Investment
Organisational Design
Topic overviewHierarchy, span of control, chain of command and delegationCentralised, decentralised, tall, flat and matrix structuresCentralisation versus decentralisation, delayering, and the effects of designCentralisation and decentralisation weighedTall and flat structures weighedOutsourcingCentralisation, structure and outsourcing
Investing in People
Topic overviewSuccession planning, skills audits and the factors behind people investmentThe benefits and drawbacks of investing in peopleMethods of recruitment and selectionTraining and appraisal methodsOnline recruitment and selectionOnline training and appraisalInduction training: content, benefits and drawbacksOn-the-job training: methods, advantages and drawbacksOff-the-job training: methods, advantages and drawbacksContinuing professional developmentChoosing a training methodInternal and external methods of recruitmentInternal versus external recruitment weighedThe stages of selection, and the methods usedPsychometric testing: what it measures and what it missesPsychometric testingThe purpose of appraisal, and its benefits and drawbacksTechnology in the appraisal processOnline recruitment and selection technologyOnline training and appraisal technologyThe benefits and drawbacks of online HR processes
Motivation
Topic overviewTaylor's scientific management and Maslow's hierarchyHerzberg's two-factor theory, and the limits of each theoryTaylor and Maslow reviewedHerzberg's hygiene factors and motivators in detailMonetary and non-monetary methods of motivationLeadership styles, and choosing a method of motivationThe monetary methods of paymentThe monetary methods weighed, and calculating commissionJob design, empowerment, team working and flexible workingRecognition and development, and how non-monetary methods link to theory
Principles of Management and Leadership
Market Size, Share and Growth
The Degree of Competition in a Market
Market Research
The Marketing Mix
Elasticity of Demand
The Product Life Cycle
Market Planning and Strategy
E-Business and E-Commerce
Sources of Finance
Break-Even Analysis
Cash Flow
Cash Flow Forecasts
Budgeting
Markets and Market Forces
- 6 subtopics
- 18 things to know
- Unit AS 1
What Markets and Market Forces covers
Markets and market forces is examined in Unit AS 1, Introduction to Business. It covers types of market, and mass versus niche, demand in each market, and the effect of market features on business, types of market and market share reviewed, demand and supply curves, and what shifts demand, what shifts supply, and shifts versus movements, quality as a dimension of competitiveness and demand and supply.
Where it is assessed
Unit AS 1
Introduction to Business, written examination, 20% of A level.
Check the CCEA specification ↗The 6 subtopics
Each one has its own page. CCEA AS Business students sit this topic in the first year.
- Types of market, and mass versus nicheConsumer goods and services market, capital goods market and labour market.Open →
- Demand in each market, and the effect of market features on businessProducts are purchased in the consumer goods market, derived demand in the context of the capital goods market and advantages of operating in a niche market.Open →
- Types of market and market share reviewedConsumer goods and services market, capital goods market and labour market.Open →
- Demand and supply curves, and what shifts demandDemand in economics and typical shape and direction of a supply curve.Open →
- What shifts supply, and shifts versus movementsThe non-price factors that shift a supply curve, from production costs and technology to taxes, subsidies and the weather, and how a shift differs from a movement along the curve.Open →
- Demand and supplyWhat each curve shows, which way each of them slopes and why, and what happens to quantity when a price moves.Open →
What you need to know
Answer each one before you reveal it.
Your recallNot started
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What are the consumer goods, labour and niche markets, and what does market size measure?
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What is traded in the consumer goods, capital goods and labour markets, and what is a mass market?
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What is a consumer goods and services market?
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What factors influence demand in the consumer goods market?
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What type of products are purchased in the consumer goods market?
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What is the consumer goods and services market?
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What does a supply curve illustrate?
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How does price affect demand?
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How does price affect supply?
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How do costs of production influence supply?
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What does a demand curve illustrate?
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What is a capital goods market?
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What is derived demand in the context of the capital goods market?
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What is the capital goods market?
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How does consumer income influence demand?
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How does technology affect supply?
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In which direction does a typical demand curve slope?
Take Markets and Market Forces further
The same content, four other ways.
Questions from this topic
Each one with the model answer underneath.
- 1
What is a consumer goods and services market?
Model answer
A market where finished products intended for personal use by individuals or households are bought and sold.
- 2
What is a capital goods market?
Model answer
A market where goods used by businesses to produce other goods or services are bought and sold, such as machinery, equipment, and buildings.
- 3
Define a labour market.
Model answer
A market where employers seek workers and individuals offer their skills and time in exchange for wages.
- 4
What is a niche market?
Model answer
A market that targets a small, specific segment of consumers with specialised products tailored to particular needs or preferences.
- 5
Define market size.
Model answer
The total value of sales or volume of units sold within a market over a given period.
- 6
What does market location refer to?
Model answer
The geographical area or platform where buyers and sellers interact, which may be local, national, international, or online.
What is inside Levo
Six ways to work the same material.
Markets and Market Forces revision questions
- Is Markets and Market Forces examined at AS in CCEA Business?
- Yes. It sits in Unit AS 1, which you take in the first year, so it is on the AS paper as well as counting towards the full A level.
- What does Markets and Market Forces cover in CCEA AS-Level Business?
- 6 subtopics: types of market, and mass versus niche, demand in each market, and the effect of market features on business, types of market and market share reviewed, demand and supply curves, and what shifts demand, what shifts supply, and shifts versus movements and demand and supply. Each one has its own page with questions and model answers.
- How is Markets and Market Forces organised?
- By the CCEA 3210 specification, subtopic by subtopic, so it matches the order you are taught it in.
Every question in Markets and Market Forces, on a schedule.
Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.
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