Key term
CCEA AS-Level Business 3210
Enterprise and Entrepreneurship
The Central Purpose of Business Activity
Forms of Business Ownership
Stakeholder Groups
Markets and Market Forces
Quality Management
Topic overviewWhat is quality?Total quality management, quality assurance and quality control definedThe advantages and disadvantages of TQMThe advantages and disadvantages of quality assurance and quality controlISO 9000 certification and the quality policyQuality control and quality assurance reviewedTQM, control and assurance comparedThe approaches to quality, and the case for and against TQMQuality control and quality assurance weighedISO 9000 certification, and how quality is measuredQuality as a dimension of competitiveness
Productivity and Investment
Organisational Design
Topic overviewHierarchy, span of control, chain of command and delegationCentralised, decentralised, tall, flat and matrix structuresCentralisation versus decentralisation, delayering, and the effects of designCentralisation and decentralisation weighedTall and flat structures weighedOutsourcingCentralisation, structure and outsourcing
Investing in People
Topic overviewSuccession planning, skills audits and the factors behind people investmentThe benefits and drawbacks of investing in peopleMethods of recruitment and selectionTraining and appraisal methodsOnline recruitment and selectionOnline training and appraisalInduction training: content, benefits and drawbacksOn-the-job training: methods, advantages and drawbacksOff-the-job training: methods, advantages and drawbacksContinuing professional developmentChoosing a training methodInternal and external methods of recruitmentInternal versus external recruitment weighedThe stages of selection, and the methods usedPsychometric testing: what it measures and what it missesPsychometric testingThe purpose of appraisal, and its benefits and drawbacksTechnology in the appraisal processOnline recruitment and selection technologyOnline training and appraisal technologyThe benefits and drawbacks of online HR processes
Motivation
Topic overviewTaylor's scientific management and Maslow's hierarchyHerzberg's two-factor theory, and the limits of each theoryTaylor and Maslow reviewedHerzberg's hygiene factors and motivators in detailMonetary and non-monetary methods of motivationLeadership styles, and choosing a method of motivationThe monetary methods of paymentThe monetary methods weighed, and calculating commissionJob design, empowerment, team working and flexible workingRecognition and development, and how non-monetary methods link to theory
Principles of Management and Leadership
Market Size, Share and Growth
The Degree of Competition in a Market
Market Research
The Marketing Mix
Elasticity of Demand
The Product Life Cycle
Market Planning and Strategy
E-Business and E-Commerce
Sources of Finance
Break-Even Analysis
Cash Flow
Cash Flow Forecasts
Budgeting
The Marketing Mix
- 3 subtopics
- 9 things to know
- Unit AS 2
What The Marketing Mix covers
The marketing mix is examined in Unit AS 2, Growing the Business. It covers the seven elements, product, and the pricing strategies, promotion and place and people, processes, physical environment, and aligning the mix.
Where it is assessed
Unit AS 2
Growing the Business, written examination, 20% of A level.
Check the CCEA specification ↗The 3 subtopics
Each one has its own page. CCEA AS Business students sit this topic in the first year.
- The seven elements, product, and the pricing strategiesSeven elements that make up the marketing mix, price skimming and penetration pricing.Open →
- Promotion and placeOne method of promotion used in the marketing mix, joint ventures in the context of promotion and wholesale as a distribution channel.Open →
- People, processes, physical environment, and aligning the mixService delivery and facilities in the context of the physical environment element.Open →
What you need to know
Answer each one before you reveal it.
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Key term
How does value-based pricing differ from a cost-based approach, and what does cost-plus pricing need?
Key term
Name the seven elements that make up the marketing mix.
Key term
How can special offers be used as a promotional tool?
Key term
What are joint ventures in the context of promotion?
Key term
How does management contribute to the 'people' element of the marketing mix?
Key term
Define 'product' as an element of the marketing mix.
Key term
What does the 'place' element of the marketing mix refer to?
Process
In the marketing mix, what does the 'processes' element cover?
Take The Marketing Mix further
The same content, four other ways.
Commonly confused
Pairs that lose marks when they are blurred together.
Price skimming vs Penetration pricing
Price skimming: launching high to recover development costs from early adopters. Penetration pricing: launching low to win volume and market share quickly.
Cost-plus pricing vs Value-based pricing
Cost-plus pricing: adding a markup percentage to the total cost of production. Value-based pricing: setting the figure by what customers believe the product is worth.
Questions from this topic
Each one with the model answer underneath.
- 1
Name the seven elements that make up the marketing mix.
Model answer
Product, price, promotion, place, people, processes, and physical environment.
- 2
In the marketing mix, which element deals with how much customers pay for a product or service?
Model answer
Price.
- 3
Which element of the marketing mix is concerned with the design and use of goods or services offered to customers?
Model answer
Product.
- 4
Define 'product' as an element of the marketing mix.
Model answer
Product refers to the design and use of products or services offered to customers.
- 5
What is price skimming?
Model answer
A pricing strategy where a high initial price is set for a new product to maximise revenue from early adopters before lowering the price.
- 6
Why might a business use price skimming when launching a new product?
Model answer
To maximise revenue from early adopters who are willing to pay a premium before the price is reduced to attract more price-sensitive customers.
What is inside Levo
Six ways to work the same material.
The Marketing Mix revision questions
- Is The Marketing Mix examined at AS in CCEA Business?
- Yes. It sits in Unit AS 2, which you take in the first year, so it is on the AS paper as well as counting towards the full A level.
- What does The Marketing Mix cover in CCEA AS-Level Business?
- 3 subtopics: the seven elements, product, and the pricing strategies, promotion and place and people, processes, physical environment, and aligning the mix. Each one has its own page with questions and model answers.
- How is The Marketing Mix organised?
- By the CCEA 3210 specification, subtopic by subtopic, so it matches the order you are taught it in.
Every question in The Marketing Mix, on a schedule.
Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.
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