Key term
CCEA AS-Level Business 3210
Enterprise and Entrepreneurship
The Central Purpose of Business Activity
Forms of Business Ownership
Stakeholder Groups
Markets and Market Forces
Quality Management
Topic overviewWhat is quality?Total quality management, quality assurance and quality control definedThe advantages and disadvantages of TQMThe advantages and disadvantages of quality assurance and quality controlISO 9000 certification and the quality policyQuality control and quality assurance reviewedTQM, control and assurance comparedThe approaches to quality, and the case for and against TQMQuality control and quality assurance weighedISO 9000 certification, and how quality is measuredQuality as a dimension of competitiveness
Productivity and Investment
Organisational Design
Topic overviewHierarchy, span of control, chain of command and delegationCentralised, decentralised, tall, flat and matrix structuresCentralisation versus decentralisation, delayering, and the effects of designCentralisation and decentralisation weighedTall and flat structures weighedOutsourcingCentralisation, structure and outsourcing
Investing in People
Topic overviewSuccession planning, skills audits and the factors behind people investmentThe benefits and drawbacks of investing in peopleMethods of recruitment and selectionTraining and appraisal methodsOnline recruitment and selectionOnline training and appraisalInduction training: content, benefits and drawbacksOn-the-job training: methods, advantages and drawbacksOff-the-job training: methods, advantages and drawbacksContinuing professional developmentChoosing a training methodInternal and external methods of recruitmentInternal versus external recruitment weighedThe stages of selection, and the methods usedPsychometric testing: what it measures and what it missesPsychometric testingThe purpose of appraisal, and its benefits and drawbacksTechnology in the appraisal processOnline recruitment and selection technologyOnline training and appraisal technologyThe benefits and drawbacks of online HR processes
Motivation
Topic overviewTaylor's scientific management and Maslow's hierarchyHerzberg's two-factor theory, and the limits of each theoryTaylor and Maslow reviewedHerzberg's hygiene factors and motivators in detailMonetary and non-monetary methods of motivationLeadership styles, and choosing a method of motivationThe monetary methods of paymentThe monetary methods weighed, and calculating commissionJob design, empowerment, team working and flexible workingRecognition and development, and how non-monetary methods link to theory
Principles of Management and Leadership
Market Size, Share and Growth
The Degree of Competition in a Market
Market Research
The Marketing Mix
Elasticity of Demand
The Product Life Cycle
Market Planning and Strategy
E-Business and E-Commerce
Sources of Finance
Break-Even Analysis
Cash Flow
Cash Flow Forecasts
Budgeting
Market Planning and Strategy
- 5 subtopics
- 15 things to know
- Unit AS 2
What Market Planning and Strategy covers
Market planning and strategy is examined in Unit AS 2, Growing the Business. It covers SWOT analysis in the marketing plan, marketing plan, demographic and geographic segmentation, psychographic and behavioural segmentation and the benefits and limits of segmentation, and what makes a segment usable.
Where it is assessed
Unit AS 2
Growing the Business, written examination, 20% of A level.
Check the CCEA specification ↗The 5 subtopics
Each one has its own page. CCEA AS Business students sit this topic in the first year.
- SWOT analysis in the marketing planPurpose of carrying out a SWOT analysis, strength in a SWOT analysis and weakness in a SWOT analysis.Open →
- Marketing planWhat a marketing plan contains, market positioning and perceptual maps, repositioning, product development within the plan, and how segmentation fits it.Open →
- Demographic and geographic segmentationMarket segmentation, life stage segmentation within demographic segmentation and distinction between urban and rural segmentation.Open →
- Psychographic and behavioural segmentationPurchase occasion segmentation, user status and loyalty status segmentation.Open →
- The benefits and limits of segmentation, and what makes a segment usableWhat segmentation does for promotional spending, satisfaction and new products, what it adds to costs, and the five tests a segment has to pass to be worth targeting.Open →
What you need to know
Answer each one before you reveal it.
Your recallNot started
Key term
How do attitudes, interests and opinions divide a market, and what does user status mean?
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Why does segmentation raise costs and need watching, and what makes a segment measurable and accessible?
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What do the letters in SWOT stand for?
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What is a marketing plan?
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Define market segmentation.
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How does age function as a demographic segmentation variable?
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Why might a business use gender as a basis for demographic segmentation?
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What does lifestyle mean in psychographic segmentation?
Evaluation
What is a key cost-related limitation of conducting market segmentation?
Key term
What is the purpose of carrying out a SWOT analysis?
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If a company launches a single advertising campaign aimed at all consumers regardless of their characteristics, what problem is likely to occur?
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How is income used in demographic segmentation?
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How is personality used to segment markets psychographically?
Key term
Why might segmentation increase a business's production and marketing costs?
Take Market Planning and Strategy further
The same content, four other ways.
Commonly confused
Pairs that lose marks when they are blurred together.
Demographic segmentation vs Psychographic segmentation
Demographic segmentation: dividing buyers by age, income, occupation or family size. Psychographic segmentation: dividing buyers by lifestyle, personality, values and attitudes.
Strength vs Opportunity
Strength: an internal asset that gives an advantage over rivals. Opportunity: an external development that could be turned to advantage.
Weakness vs Threat
Weakness: an internal shortcoming that raises costs or limits output. Threat: an external development that could take customers away.
Questions from this topic
Each one with the model answer underneath.
- 1
What do the letters in SWOT stand for?
Model answer
Strengths, weaknesses, opportunities and threats.
- 2
What is the purpose of carrying out a SWOT analysis?
Model answer
To summarise a business's current position, internally and externally, before objectives and strategies are set.
- 3
Which two elements of a SWOT are internal to the business?
Model answer
Strengths and weaknesses.
- 4
Which two elements of a SWOT concern the world outside the business?
Model answer
Opportunities and threats.
- 5
Define a strength in a SWOT analysis.
Model answer
An internal resource or capability the business does well, which gives it an advantage over its competitors.
- 6
Define a weakness in a SWOT analysis.
Model answer
An internal shortcoming that limits performance or places the business at a disadvantage against rivals.
What is inside Levo
Six ways to work the same material.
Market Planning and Strategy revision questions
- Is Market Planning and Strategy examined at AS in CCEA Business?
- Yes. It sits in Unit AS 2, which you take in the first year, so it is on the AS paper as well as counting towards the full A level.
- What does Market Planning and Strategy cover in CCEA AS-Level Business?
- 5 subtopics: swot analysis in the marketing plan, marketing plan, demographic and geographic segmentation, psychographic and behavioural segmentation and the benefits and limits of segmentation, and what makes a segment usable. Each one has its own page with questions and model answers.
- How is Market Planning and Strategy organised?
- By the CCEA 3210 specification, subtopic by subtopic, so it matches the order you are taught it in.
Every question in Market Planning and Strategy, on a schedule.
Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.
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