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Business Operations

Quality control, quality assurance and TQM

  • 3 things to know
  • Paper 1

Overview

What customers expect of goods and services, identifying and measuring quality, quality control against quality assurance, total quality management, product recalls, and quality problems as a business grows.

What you need to know

Answer each one before you reveal it.

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Key term

What does quality mean in business?

Key term

What do customers expect from the quality of a manufactured good?

Key term

What do customers expect from the quality of a service?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What does quality mean in business?

    Model answer

    Quality means a product or service meets customers' expectations and is fit for its purpose. A cheap product can still be high quality.

  2. 2

    What do customers expect from the quality of a manufactured good?

    Model answer

    Customers expect a good to work properly, last a reasonable time and look as described. Customers also expect the good to be safe.

  3. 3

    What do customers expect from the quality of a service?

    Model answer

    Customers expect a service to be reliable, prompt and delivered by polite, knowledgeable staff. A hairdresser's customer expects the agreed cut on time.

  4. 4

    How do businesses identify quality problems?

    Model answer

    Businesses find faults by inspecting products and testing samples. Customer complaints, returns and online reviews also reveal problems.

  5. 5

    How can a business measure quality?

    Model answer

    A business can count the number of faulty products, complaints or returns. Customer satisfaction scores and review ratings are other measures.

  6. 6

    What is quality control?

    Model answer

    Quality control is checking products for faults, usually by inspection at the end of production. Faulty items are rejected or reworked.

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