Promotion is communicating with customers to make them aware of a product and persuade them to buy it.

Advertising is paid-for communication through media such as television, newspapers, magazines, the internet and billboards. Advertising can inform customers and persuade them to buy.

What are the benefits and drawbacks of television advertising?

Television advertising reaches millions of viewers and can show a product in action. Television advertising is very expensive, so it mainly suits large businesses.

What are the benefits and drawbacks of advertising in newspapers and magazines?

Local newspapers are cheap and good for reaching local customers, while magazines target specific interests. Readership of printed newspapers and magazines is falling.

What are the benefits and drawbacks of internet advertising?

Internet adverts can be targeted at customers by age, location and interests, and the results are easy to track. Many users ignore or block online adverts.

AQA GCSE Business 8132

Business in the Real World

Topic overview What a business is and why people start one Goods, services, needs, wants and factors of production Business sectors, entrepreneurs and a changing business environment Sole traders, partnerships, limited companies and not-for-profit organisations Business aims and objectives Why business objectives differ and change Stakeholders and their influence on businesses Factors affecting business location Business planning and basic financial terms Expanding a business and economies of scale

Influences on Business

Topic overview E-commerce and digital communication Ethics, the environment and sustainability Interest rates, employment and consumer spending Globalisation and exchange rates Employment, health and safety and consumer law Competition, risk and uncertainty

Business Operations

Topic overview Job, flow and lean production Managing stock: just in time and just in case Suppliers, procurement, logistics and supply chains Quality control, quality assurance and TQM Customer service and the sales process

Human Resources

Topic overview Organisational structures, span of control and delegation Recruitment, selection and contracts of employment Financial and non-financial methods of motivation Induction, on-the-job and off-the-job training

Marketing

Topic overview Identifying and satisfying customer needs Market segmentation Purpose of market research and primary and secondary research Market research methods and interpreting findings Pricing methods and factors affecting price New products, USP, brand image and the Boston Matrix Product life cycle and extension strategies Promotional methods and the promotional mix Channels of distribution, e-commerce and m-commerce The integrated marketing mix

Finance

Topic overview Sources of finance Cash flow and cash flow forecasts Financial calculations and average rate of return Break-even charts and margin of safety Income statements and statements of financial position Profit margins and judging financial performance

Marketing

Promotional methods and the promotional mix

3 things to know
Paper 2

Overview

Advertising on television, in print, online and on billboards, public relations, point-of-sale displays, 2 for 1 offers, competitions, sponsorship, social media, and choosing a promotional mix.

What you need to know

Answer each one before you reveal it.

Your recallNot started

Key term

What is promotion?

Key term

What are the main reasons for promotion?

Key term

What is advertising?

Questions from this subtopic

Each one with the model answer underneath.

1
What is promotion?
Model answer
Promotion is communicating with customers to make them aware of a product and persuade them to buy it.
2
What are the main reasons for promotion?
Model answer
Promotion informs or reminds customers about a product and aims to create or increase sales. Promotion can also create or change a product's image and persuade customers to buy.
3
What is advertising?
Model answer
Advertising is paid-for communication through media such as television, newspapers, magazines, the internet and billboards. Advertising can inform customers and persuade them to buy.
4
What are the benefits and drawbacks of television advertising?
Model answer
Television advertising reaches millions of viewers and can show a product in action. Television advertising is very expensive, so it mainly suits large businesses.
5
What are the benefits and drawbacks of advertising in newspapers and magazines?
Model answer
Local newspapers are cheap and good for reaching local customers, while magazines target specific interests. Readership of printed newspapers and magazines is falling.
6
What are the benefits and drawbacks of internet advertising?
Model answer
Internet adverts can be targeted at customers by age, location and interests, and the results are easy to track. Many users ignore or block online adverts.

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Business in the Real World

Influences on Business

Business Operations

Human Resources

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

The pays a fee and a share of revenue.

franchiseefranchisorshareholder

Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AThe business pays more interest on the money it owes.

BHigher interest charges raise costs and reduce profit.

CThe business will pay £1,000 more interest each year.

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Wage means pay based on the number of hours worked.

TrueFalse

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