What is a sample in market research?

A sample is a small group of people chosen to represent the whole target market. A larger, well-chosen sample gives more reliable results.

What is an interview in market research?

An interview is a one-to-one conversation in which a researcher asks a customer questions. The interviewer can ask follow-up questions to explore answers in depth.

What are the benefits and drawbacks of interviews?

Interviews give detailed answers and let the researcher explore customers' reasons. Interviews are slow and costly, and the interviewer may influence the answers.

AQA GCSE Business 8132

Business in the Real World

Topic overview What a business is and why people start one Goods, services, needs, wants and factors of production Business sectors, entrepreneurs and a changing business environment Sole traders, partnerships, limited companies and not-for-profit organisations Business aims and objectives Why business objectives differ and change Stakeholders and their influence on businesses Factors affecting business location Business planning and basic financial terms Expanding a business and economies of scale

Influences on Business

Topic overview E-commerce and digital communication Ethics, the environment and sustainability Interest rates, employment and consumer spending Globalisation and exchange rates Employment, health and safety and consumer law Competition, risk and uncertainty

Business Operations

Topic overview Job, flow and lean production Managing stock: just in time and just in case Suppliers, procurement, logistics and supply chains Quality control, quality assurance and TQM Customer service and the sales process

Human Resources

Topic overview Organisational structures, span of control and delegation Recruitment, selection and contracts of employment Financial and non-financial methods of motivation Induction, on-the-job and off-the-job training

Marketing

Topic overview Identifying and satisfying customer needs Market segmentation Purpose of market research and primary and secondary research Market research methods and interpreting findings Pricing methods and factors affecting price New products, USP, brand image and the Boston Matrix Product life cycle and extension strategies Promotional methods and the promotional mix Channels of distribution, e-commerce and m-commerce The integrated marketing mix

Finance

Topic overview Sources of finance Cash flow and cash flow forecasts Financial calculations and average rate of return Break-even charts and margin of safety Income statements and statements of financial position Profit margins and judging financial performance

Marketing

Market research methods and interpreting findings

3 things to know
Paper 2

Overview

Questionnaires, surveys, samples, interviews and focus groups, quantitative against qualitative data, market size, calculating market share, growth and survey results, and the dangers of misreading findings.

What you need to know

Answer each one before you reveal it.

Your recallNot started

Key term

What is a questionnaire?

Key term

What are the benefits and drawbacks of questionnaires?

Key term

What is a survey in market research?

Questions from this subtopic

Each one with the model answer underneath.

1
What is a questionnaire?
Model answer
A questionnaire is a set of written questions answered by a sample of people. Questionnaires can be completed on paper, by phone or online.
2
What are the benefits and drawbacks of questionnaires?
Model answer
Questionnaires can collect many answers cheaply and give results that are easy to analyse. Many people do not reply, and fixed questions limit the detail given.
3
What is a survey in market research?
Model answer
A survey collects information from a sample of people, often by using a questionnaire. Surveys can be carried out face to face, by phone or online.
4
What is a sample in market research?
Model answer
A sample is a small group of people chosen to represent the whole target market. A larger, well-chosen sample gives more reliable results.
5
What is an interview in market research?
Model answer
An interview is a one-to-one conversation in which a researcher asks a customer questions. The interviewer can ask follow-up questions to explore answers in depth.
6
What are the benefits and drawbacks of interviews?
Model answer
Interviews give detailed answers and let the researcher explore customers' reasons. Interviews are slow and costly, and the interviewer may influence the answers.

See the rest and revise

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.

1Closed book

2Open book

3Closed book

The 3-step method, run for you

Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Business in the Real World

Influences on Business

Business Operations

Human Resources

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

The pays a fee and a share of revenue.

franchiseefranchisorshareholder

Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AThe business pays more interest on the money it owes.

BHigher interest charges raise costs and reduce profit.

CThe business will pay £1,000 more interest each year.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Wage means pay based on the number of hours worked.

TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

721941163128510

Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Marketing, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

Start revising, £5 a month See how the method works

Or £46 a year, about £3.83 a month. Cancel anytime.