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Finance

Profit margins and judging financial performance

  • 3 things to know
  • Paper 2

Overview

Gross and net profit margins calculated for a clothing shop and a restaurant, what falling margins reveal, comparing with past years and rivals, and how shareholders, banks and suppliers read the accounts.

What you need to know

Answer each one before you reveal it.

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Key term

What is gross profit margin, and how is it calculated?

Key term

A clothing shop has revenue of £200,000 and gross profit of £80,000. What is its gross profit margin?

Key term

What is net profit margin, and how is it calculated?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is gross profit margin, and how is it calculated?

    Model answer

    Gross profit margin is gross profit as a percentage of revenue. The formula is gross profit ÷ revenue × 100.

  2. 2

    A clothing shop has revenue of £200,000 and gross profit of £80,000. What is its gross profit margin?

    Model answer

    The clothing shop's gross profit margin is 40%. The calculation is £80,000 ÷ £200,000 × 100 = 40%.

  3. 3

    What is net profit margin, and how is it calculated?

    Model answer

    Net profit margin is net profit as a percentage of revenue. The formula is net profit ÷ revenue × 100.

  4. 4

    A clothing shop has revenue of £200,000 and net profit of £30,000. What is its net profit margin?

    Model answer

    The clothing shop's net profit margin is 15%. The calculation is £30,000 ÷ £200,000 × 100 = 15%.

  5. 5

    A restaurant has revenue of £500,000, cost of sales of £200,000 and expenses of £250,000. What are its gross and net profit margins?

    Model answer

    The restaurant's gross profit margin is 60% and its net profit margin is 10%. Gross profit is £300,000 and net profit is £50,000.

  6. 6

    A business wants a 20% net profit margin on revenue of £150,000. How much net profit does it need?

    Model answer

    The business needs a net profit of £30,000. The calculation is 20% × £150,000 = £30,000.

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