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Social Influence

Obedience and Bickman's uniform study

  • 3 things to know
  • Component 02

Overview

Obedience and authority figures, Milgram and agency theory, Bickman's field experiment on the power of a uniform, and free will and determinism.

What you need to know

Answer each one before you reveal it.

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Key term

What outfits did the experimenters wear in Bickman's study?

Key term

What orders did Bickman's experimenters give to pedestrians?

Key term

What is obedience?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is obedience?

    Model answer

    Obedience is following a direct order from a person in authority. The person obeying might not have acted that way without the order.

  2. 2

    How is obedience different from conformity?

    Model answer

    Obedience is a response to a direct order from someone of higher status. Conformity is a response to group pressure from people of equal status, usually without any order.

  3. 3

    What is an authority figure?

    Model answer

    An authority figure is a person seen as having the legitimate right to give orders. Police officers, teachers and parents are examples, often recognised by a uniform or title.

  4. 4

    What did Milgram (1963) show about authority figures and obedience?

    Model answer

    Milgram found that 65% of participants obeyed an experimenter's orders to give shocks up to the maximum of 450 volts. Every participant went to at least 300 volts.

  5. 5

    What is agency theory?

    Model answer

    Agency theory says that people obeying an authority figure shift into an agentic state. A person in the agentic state sees themselves as acting for the authority and so feels less responsible.

  6. 6

    What was the aim of Bickman's (1974) study?

    Model answer

    Bickman aimed to measure how much social power a uniform gives its wearer to make people obey. Bickman also tested whether the uniform still works when the wearer acts outside their normal role.

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