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Individual Economic Decision Making

Aspects of behavioural economic theory

  • 4 things to know
  • Papers 1 and 3

Overview

Bounded rationality, heuristics, anchoring and availability bias, altruism and perceptions of fairness.

What you need to know

Answer each one before you reveal it.

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Numbers

What is bounded rationality, which traditional assumption does it challenge, and what are heuristics?

Numbers

How do biases, fairness and altruism challenge rational choice theory?

Evaluation

What is availability bias, and what is altruism in behavioural economics?

Key term

Why might using heuristics lead to poor economic decisions?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is bounded rationality?

    Model answer

    The idea that individuals have limited cognitive abilities, time, and information, which prevents them from making fully rational decisions that maximise utility.

  2. 2

    Why does bounded rationality lead to suboptimal decision making?

    Model answer

    Because individuals lack the cognitive capacity, time, and complete information needed to process all available options and calculate the utility-maximising choice.

  3. 3

    Define bounded self-control in behavioural economics.

    Model answer

    The tendency of individuals to lack the willpower to act in their own long-term best interests, often succumbing to short-term temptations.

  4. 4

    How might bounded self-control affect a consumer's saving behaviour?

    Model answer

    They may intend to save for retirement but repeatedly spend on immediate consumption because they cannot resist short-term temptations, acting against their long-term interests.

  5. 5

    What key assumption of traditional economics do behavioural economists challenge?

    Model answer

    The assumption that individuals are rational decision makers who consistently seek to maximise their utility.

  6. 6

    What are rules of thumb (heuristics)?

    Model answer

    Mental shortcuts that simplify decision making but can lead to systematic biases and suboptimal choices.

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Economic Methodology and the Economic Problem
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AA higher bank rate increases borrowing costs.
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Monopsony means a market dominated by one buyer.
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