AQA A-Level Economics 7136
Economic Methodology and the Economic Problem
Individual Economic Decision Making
Price Determination in a Competitive Market
Production, Costs and Revenue
Perfect Competition, Imperfectly Competitive Markets and Monopoly
The Labour Market
The Distribution of Income and Wealth: Poverty and Inequality
The Market Mechanism, Market Failure and Government Intervention
The Measurement of Macroeconomic Performance
How the Macroeconomy Works
Economic Performance
Financial Markets and Monetary Policy
Fiscal Policy and Supply-Side Policies
The International Economy
Individual Economic Decision Making
Aspects of behavioural economic theory
- 4 things to know
- Papers 1 and 3
Overview
Bounded rationality, heuristics, anchoring and availability bias, altruism and perceptions of fairness.
What you need to know
Answer each one before you reveal it.
How do biases, fairness and altruism challenge rational choice theory?
What is availability bias, and what is altruism in behavioural economics?
Why might using heuristics lead to poor economic decisions?
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is bounded rationality?
Model answer
The idea that individuals have limited cognitive abilities, time, and information, which prevents them from making fully rational decisions that maximise utility.
- 2
Why does bounded rationality lead to suboptimal decision making?
Model answer
Because individuals lack the cognitive capacity, time, and complete information needed to process all available options and calculate the utility-maximising choice.
- 3
Define bounded self-control in behavioural economics.
Model answer
The tendency of individuals to lack the willpower to act in their own long-term best interests, often succumbing to short-term temptations.
- 4
How might bounded self-control affect a consumer's saving behaviour?
Model answer
They may intend to save for retirement but repeatedly spend on immediate consumption because they cannot resist short-term temptations, acting against their long-term interests.
- 5
What key assumption of traditional economics do behavioural economists challenge?
Model answer
The assumption that individuals are rational decision makers who consistently seek to maximise their utility.
- 6
What are rules of thumb (heuristics)?
Model answer
Mental shortcuts that simplify decision making but can lead to systematic biases and suboptimal choices.
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