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Production, Costs and Revenue

Revenue and profit

  • 5 things to know
  • Papers 1 and 3

Overview

Total, average and marginal revenue, why average revenue is the demand curve, and how profit is calculated.

What you need to know

Answer each one before you reveal it.

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Numbers

What is total revenue, what is it when 500 units sell at £41, and how is average revenue calculated?

Numbers

Why does average revenue equal price, and why is it the firm's demand curve?

Numbers

What is profit, and how is it calculated?

Numbers

State the formula for average revenue.

Numbers

State the formula for profit.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What does total revenue represent for a firm?

    Model answer

    Total revenue is the total income a firm receives from selling its output.

  2. 2

    Calculate the total revenue when price = £41, quantity = 500 units.

    Model answer

    Total revenue = 41 × 500 = £20,500.

  3. 3

    State the formula for average revenue.

    Model answer

    AR = TR ÷ Q, which equals P (Average revenue equals total revenue divided by quantity sold, which equals the price per unit).

  4. 4

    Why does average revenue equal price?

    Model answer

    Because average revenue is total revenue divided by quantity, and since TR = P × Q, dividing by Q gives AR = P.

  5. 5

    Calculate the average revenue when total revenue = £20,200, quantity = 590 units.

    Model answer

    Average revenue = 20200 ÷ 590 = £34.24.

  6. 6

    Why is the average revenue curve the same as the firm's demand curve?

    Model answer

    Average revenue and demand are the same curve, since each point gives the price at which that quantity sells.

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