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Perfect Competition, Imperfectly Competitive Markets and Monopoly

Monopoly power and barriers to entry

  • 4 things to know
  • Papers 1 and 3

Overview

What gives a firm monopoly power, and how barriers to entry sustain it.

What you need to know

Answer each one before you reveal it.

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Numbers

What does a concentration ratio measure, and how does advertising build market power?

Numbers

What is the three-firm concentration ratio when the largest firms hold 24%, 31% and 11%, what does a high ratio show, and what does the basic monopoly model predict?

Key term

What is monopoly power, and why can a monopolist keep supernormal profits?

Numbers

State the formula for calculating a concentration ratio.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is monopoly power?

    Model answer

    The ability of a firm to set prices above the competitive level due to a lack of effective competition in the market.

  2. 2

    How common is pure monopoly in real-world markets?

    Model answer

    Pure monopoly is rare in practice, but many firms possess some degree of monopoly power.

  3. 3

    Define barriers to entry.

    Model answer

    Obstacles that prevent new firms from entering a market, thereby increasing the monopoly power of existing firms.

  4. 4

    How does the number of competitors in a market affect monopoly power?

    Model answer

    Fewer competitors means greater monopoly power for each firm in the market.

  5. 5

    Explain how advertising can increase a firm's monopoly power.

    Model answer

    Advertising creates brand loyalty, making it harder for new firms to attract customers away from established brands.

  6. 6

    Why does product differentiation increase monopoly power?

    Model answer

    It makes a firm's product appear unique, reducing substitutability with competitors' products and giving the firm more control over price.

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Monopsony means a market dominated by one buyer.
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