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Perfect Competition, Imperfectly Competitive Markets and Monopoly

Profit maximisation and the shutdown condition

  • 2 things to know
  • Papers 1 and 3

Overview

Normal and supernormal profit, when a firm keeps producing at a loss, and when it shuts down.

What you need to know

Answer each one before you reveal it.

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Key term

When will a firm keep producing at a loss, and when should it shut down?

Key term

How can you identify whether a firm is earning supernormal profit?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    In perfect competition, what condition determines the profit-maximising output level for a firm?

    Model answer

    The profit-maximising output is where marginal cost equals marginal revenue (MC=MR).

  2. 2

    Under perfect competition, when does a firm earn supernormal profit in the short run?

    Model answer

    When average revenue exceeds average cost (AR>AC), meaning price is above the average cost curve at the profit-maximising output.

  3. 3

    What profit situation exists for a perfectly competitive firm when average revenue equals average cost?

    Model answer

    The firm earns normal profit, covering all costs including the opportunity cost of capital.

  4. 4

    When does a perfectly competitive firm make a loss in the short run?

    Model answer

    When average revenue is less than average cost (AR<AC), meaning price lies below the average cost curve.

  5. 5

    What is the shutdown condition for a firm in perfect competition in the short run?

    Model answer

    The firm will shut down if price falls below average variable cost, as it cannot cover its variable costs of production.

  6. 6

    Why will a perfectly competitive firm continue producing in the short run even when making a loss?

    Model answer

    As long as price covers average variable cost, the firm can contribute towards fixed costs, making it better to continue than to shut down.

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