AQA A-Level Business 7132
What Is Business?
Managers, Leadership and Decision Making
Marketing Management
Operational Management
Financial Management
Human Resource Management
Analysing the Strategic Position of a Business
Choosing Strategic Direction
Strategic Methods: How to Pursue Strategies
Managing Strategic Change
Problems with Strategy and Why Strategies Fail
Analysing the Strategic Position of a Business
Influences on the mission and corporate objectives
- 1 thing to know
- Papers 1, 2 and 3
Overview
The internal capabilities and external pressures that shape what a business sets out to do.
What you need to know
Answer each one before you reveal it.
Questions from this subtopic
Each one with the model answer underneath.
- 1
How do the values and beliefs of founders or senior leaders influence a business mission?
Model answer
They shape the fundamental purpose and direction of the business, as the mission often reflects what the founders or leaders believe is important and worth pursuing.
- 2
In what way does organisational culture act as an internal influence on a business mission?
Model answer
The shared values, attitudes and behaviours within the organisation shape what the business sees as its purpose and how it expresses its aims.
- 3
How do available resources influence a business mission?
Model answer
The resources a business has access to determine what it can realistically aim to achieve, constraining or enabling the scope of its stated purpose.
- 4
How do market conditions externally influence a business mission?
Model answer
Market conditions such as demand levels, growth trends and customer needs shape what purpose the business can viably pursue and communicate.
- 5
In what way does the competitive environment influence a business mission?
Model answer
The actions and positioning of competitors affect how a business differentiates its purpose and what it aims to achieve relative to rivals.
- 6
How do societal expectations influence a business mission?
Model answer
Changing social attitudes and expectations about business behaviour can shape the values and purposes a business chooses to emphasise in its mission.
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