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What Is Business?

What moves a share price, and how ownership shapes objectives

  • 2 things to know
  • Papers 1, 2 and 3

Overview

The internal and external influences on a share price, and how ownership structure shapes the mission.

What you need to know

Answer each one before you reveal it.

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Numbers

How does ownership structure shape a business's mission and objectives?

Process

How does supply and demand affect share prices?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Name four external factors that can influence a company's share price.

    Model answer

    Economic conditions, interest rates, competitor actions and market sentiment.

  2. 2

    How does supply and demand affect share prices?

    Model answer

    If demand for shares exceeds supply, the price rises; if supply exceeds demand, the price falls.

  3. 3

    What are two consequences for a company when its share price rises?

    Model answer

    Market capitalisation increases, making it easier to raise additional capital and reducing vulnerability to takeover.

  4. 4

    What problems might a company face if its share price falls significantly?

    Model answer

    Reduced market capitalisation, potential damage to company reputation, and increased vulnerability to takeover.

  5. 5

    How does ownership structure affect a business's mission and objectives?

    Model answer

    Different owners have different priorities, such as profit maximisation versus social impact, which shapes the business's goals.

  6. 6

    How do the objectives of a sole trader typically differ from those of a PLC?

    Model answer

    Sole traders can set objectives aligned purely with personal goals, whereas PLCs face pressure from shareholders to prioritise profit and dividends.

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What Is Business?
Managers, Leadership and Decision Making
Marketing Management
Operational Management

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Profit = Revenue − Costs.
TotalFixedVariable

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AConversion can give an owner limited liability.
BShare sales can raise additional capital.
CA limited company structure may facilitate growth.

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A merger is where businesses agree to combine.
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