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Managing Strategic Change

Overcoming resistance: negotiation, manipulation and coercion

  • 5 things to know
  • Papers 1, 2 and 3

Overview

The remaining three methods, what each achieves, and the risks that come with them.

What you need to know

Answer each one before you reveal it.

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Evaluation

What does coercion involve, and what does it risk?

Numbers

Why might negotiation and agreement be needed to overcome resistance?

Process

Define 'explicit and implicit coercion' as a method of managing resistance to change.

Process

What are the potential negative consequences of using coercion?

Key term

When is negotiation and agreement most appropriate for overcoming resistance?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What does 'negotiation and agreement' involve when managing resistance to change?

    Model answer

    Offering incentives or reaching compromises with those who stand to lose from the change.

  2. 2

    Explain why negotiation and agreement might be necessary when implementing change that affects certain groups negatively.

    Model answer

    Those who face losses (e.g. reduced status, redundancy) have strong reasons to resist; offering compensation or compromise can secure their acceptance.

  3. 3

    If a business restructure will result in some managers losing responsibilities, what approach might reduce their resistance?

    Model answer

    Negotiation and agreement—offering incentives such as enhanced redundancy packages, redeployment opportunities, or other compensations.

  4. 4

    What is meant by 'manipulation and co-optation' in the context of overcoming resistance to change?

    Model answer

    Selectively using information or giving resisters a role to gain their endorsement without genuine participation.

  5. 5

    How does co-optation differ from genuine participation and involvement?

    Model answer

    Co-optation gives resisters a symbolic role to win their endorsement, whereas genuine participation involves them meaningfully in decision-making.

  6. 6

    What risks might arise from using manipulation and co-optation to overcome resistance?

    Model answer

    If employees discover they were manipulated, trust is damaged, leading to greater resistance, cynicism, and potential long-term relationship breakdown.

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