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Strategic Methods: How to Pursue Strategies

Kaizen, research and development, and intellectual property

  • 4 things to know
  • Papers 1, 2 and 3

Overview

Kaizen, R&D, intrapreneurship and benchmarking, and protecting an idea by patent or copyright.

What you need to know

Answer each one before you reveal it.

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Evaluation

How does an innovation strategy affect operations, finance and marketing?

Evaluation

Distinguish between basic research, applied research, and development within R&D.

Key term

What is intellectual property?

Key term

What impact does an innovation strategy have on the human resources function?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is Kaizen?

    Model answer

    A Japanese philosophy of continuous improvement through small, incremental changes involving all employees.

  2. 2

    Explain how Kaizen fosters innovation within an organisation.

    Model answer

    It encourages employee involvement, reduces waste, and creates a culture where improvement suggestions are valued and implemented.

  3. 3

    Define research and development (R&D).

    Model answer

    The systematic investigation and experimentation to develop new products, services, or processes.

  4. 4

    Distinguish between basic research, applied research, and development within R&D.

    Model answer

    Basic research expands scientific knowledge; applied research solves specific problems; development turns research findings into commercial products.

  5. 5

    What is intrapreneurship?

    Model answer

    Entrepreneurial behaviour within an existing organisation, where employees act as entrepreneurs to develop innovative ideas.

  6. 6

    How does intrapreneurship foster innovation?

    Model answer

    It gives employees autonomy, resources, and incentives to pursue new ideas while reducing risk compared to independent start-ups.

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