AQA A-Level Business 7132
What Is Business?
Managers, Leadership and Decision Making
Marketing Management
Operational Management
Financial Management
Human Resource Management
Analysing the Strategic Position of a Business
Choosing Strategic Direction
Strategic Methods: How to Pursue Strategies
Managing Strategic Change
Problems with Strategy and Why Strategies Fail
Analysing the Strategic Position of a Business
Non-financial measures of performance
- 3 things to know
- Papers 1, 2 and 3
Overview
Capacity utilisation, productivity, quality, labour turnover, market share and customer retention.
What you need to know
Answer each one before you reveal it.
What do quality measures, output per employee and training levels reveal?
What do market share and brand awareness show, and why benchmark against rivals?
Questions from this subtopic
Each one with the model answer underneath.
- 1
What does capacity utilisation measure in operations data?
Model answer
Capacity utilisation measures the proportion of a business's maximum possible output that is actually being achieved, expressed as a percentage.
- 2
How can productivity levels be used to assess operational strengths and weaknesses?
Model answer
Productivity levels measure output per unit of input (e.g. output per worker or per machine hour), indicating how efficiently resources are being used in operations.
- 3
Give examples of quality measures that can be analysed to assess operational performance.
Model answer
Quality measures include defect rates, customer complaints, returns rates, and quality inspection pass rates.
- 4
What do operational efficiency measures reveal about a business's operations?
Model answer
Operational efficiency measures show how well a business converts inputs into outputs, such as the ratio of actual output to expected output or resource usage per unit produced.
- 5
Define labour turnover as a human resource metric.
Model answer
Labour turnover is the percentage of employees leaving a business over a given period, indicating staff retention and potential issues with job satisfaction or working conditions.
- 6
Why might high absenteeism rates indicate a weakness in a business?
Model answer
High absenteeism rates suggest problems with employee motivation, health, or workplace culture, leading to reduced productivity and increased costs.
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