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Analysing the Strategic Position of a Business

Non-financial measures of performance

  • 3 things to know
  • Papers 1, 2 and 3

Overview

Capacity utilisation, productivity, quality, labour turnover, market share and customer retention.

What you need to know

Answer each one before you reveal it.

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Evaluation

What do capacity utilisation and productivity levels measure?

Evaluation

What do quality measures, output per employee and training levels reveal?

Evaluation

What do market share and brand awareness show, and why benchmark against rivals?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What does capacity utilisation measure in operations data?

    Model answer

    Capacity utilisation measures the proportion of a business's maximum possible output that is actually being achieved, expressed as a percentage.

  2. 2

    How can productivity levels be used to assess operational strengths and weaknesses?

    Model answer

    Productivity levels measure output per unit of input (e.g. output per worker or per machine hour), indicating how efficiently resources are being used in operations.

  3. 3

    Give examples of quality measures that can be analysed to assess operational performance.

    Model answer

    Quality measures include defect rates, customer complaints, returns rates, and quality inspection pass rates.

  4. 4

    What do operational efficiency measures reveal about a business's operations?

    Model answer

    Operational efficiency measures show how well a business converts inputs into outputs, such as the ratio of actual output to expected output or resource usage per unit produced.

  5. 5

    Define labour turnover as a human resource metric.

    Model answer

    Labour turnover is the percentage of employees leaving a business over a given period, indicating staff retention and potential issues with job satisfaction or working conditions.

  6. 6

    Why might high absenteeism rates indicate a weakness in a business?

    Model answer

    High absenteeism rates suggest problems with employee motivation, health, or workplace culture, leading to reduced productivity and increased costs.

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What Is Business?
Managers, Leadership and Decision Making
Marketing Management
Operational Management

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Profit = Revenue − Costs.
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AConversion can give an owner limited liability.
BShare sales can raise additional capital.
CA limited company structure may facilitate growth.

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A merger is where businesses agree to combine.
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