AQA A-Level Business 7132
What Is Business?
Managers, Leadership and Decision Making
Marketing Management
Operational Management
Financial Management
Human Resource Management
Analysing the Strategic Position of a Business
Choosing Strategic Direction
Strategic Methods: How to Pursue Strategies
Managing Strategic Change
Problems with Strategy and Why Strategies Fail
Problems with Strategy and Why Strategies Fail
Planned and emergent strategy
- 3 things to know
- Papers 1, 2 and 3
Overview
Mintzberg on intended, deliberate, emergent and unrealised strategy, and when each suits.
What you need to know
Answer each one before you reveal it.
What are the strengths and risks of planned and emergent strategy?
Distinguish between intended strategy and realised strategy.
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is meant by planned strategy in business?
Model answer
A deliberate, intended course of action formulated in advance through formal strategic planning processes before implementation begins.
- 2
Define emergent strategy.
Model answer
Strategy that develops gradually over time through patterns of behaviour, decisions and actions that were not part of the original intended plan.
- 3
Describe the direction of decision-making in planned strategy.
Model answer
It follows a top-down approach where senior management sets objectives and determines how they will be achieved.
- 4
How does emergent strategy develop within an organisation?
Model answer
It follows a bottom-up approach, evolving from the cumulative effect of day-to-day decisions made throughout the organisation.
- 5
What assumption about the business environment underlies planned strategy?
Model answer
That the business environment is predictable and stable enough to allow long-term planning.
- 6
Why does emergent strategy emphasise flexibility and adaptation?
Model answer
Because it recognises that the business environment is dynamic and unpredictable.
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