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Problems with Strategy and Why Strategies Fail

Planned and emergent strategy

  • 3 things to know
  • Papers 1, 2 and 3

Overview

Mintzberg on intended, deliberate, emergent and unrealised strategy, and when each suits.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Numbers

What are planned and emergent strategy, and how are decisions made in each?

Evaluation

What are the strengths and risks of planned and emergent strategy?

Key term

Distinguish between intended strategy and realised strategy.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is meant by planned strategy in business?

    Model answer

    A deliberate, intended course of action formulated in advance through formal strategic planning processes before implementation begins.

  2. 2

    Define emergent strategy.

    Model answer

    Strategy that develops gradually over time through patterns of behaviour, decisions and actions that were not part of the original intended plan.

  3. 3

    Describe the direction of decision-making in planned strategy.

    Model answer

    It follows a top-down approach where senior management sets objectives and determines how they will be achieved.

  4. 4

    How does emergent strategy develop within an organisation?

    Model answer

    It follows a bottom-up approach, evolving from the cumulative effect of day-to-day decisions made throughout the organisation.

  5. 5

    What assumption about the business environment underlies planned strategy?

    Model answer

    That the business environment is predictable and stable enough to allow long-term planning.

  6. 6

    Why does emergent strategy emphasise flexibility and adaptation?

    Model answer

    Because it recognises that the business environment is dynamic and unpredictable.

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