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Analysing the Strategic Position of a Business

Supplier power, rivalry and substitutes

  • 3 things to know
  • Papers 1, 2 and 3

Overview

What gives suppliers power, what intensifies rivalry, and when substitutes threaten.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Evaluation

What is forward integration, how do scarce substitute inputs affect supplier power, and what is rivalry?

Numbers

What is substitute threat, when does it rise, and how can technology shift the forces?

Evaluation

How do industry structure and regulation change the five forces, and what does their strength imply?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Define supplier power.

    Model answer

    Supplier power is the ability of suppliers to raise prices or reduce the quality of inputs, squeezing industry profits.

  2. 2

    How does supplier concentration increase supplier power?

    Model answer

    When few suppliers dominate the market, buyers have limited alternatives, giving suppliers greater ability to dictate terms.

  3. 3

    Why do differentiated inputs increase supplier power?

    Model answer

    Unique or specialised inputs are harder to replace, making buyers more dependent on specific suppliers and increasing those suppliers' bargaining strength.

  4. 4

    How does having few substitute inputs increase supplier power?

    Model answer

    When alternative inputs are scarce, buyers cannot easily switch, giving suppliers more control over pricing and terms.

  5. 5

    What is forward integration and how does it increase supplier power?

    Model answer

    Forward integration is when suppliers can move into the buyer's industry; this credible threat strengthens their negotiating position.

  6. 6

    What does rivalry refer to in Porter's five forces?

    Model answer

    Rivalry refers to the intensity of competition among existing firms within an industry.

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