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Strategic Methods: How to Pursue Strategies

Methods of external growth

  • 2 things to know
  • Papers 1, 2 and 3

Overview

Mergers, takeovers, joint ventures, franchising, and horizontal, vertical and conglomerate integration.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Numbers

What are horizontal, vertical and backward vertical integration?

Numbers

What are forward vertical and conglomerate integration, and how do mergers differ from takeovers?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is a merger?

    Model answer

    A method of external growth where two businesses agree to combine and form a new single entity.

  2. 2

    What is a takeover?

    Model answer

    A method of external growth where one business acquires control of another, often by purchasing a majority of its shares.

  3. 3

    What is a joint venture?

    Model answer

    A method of external growth where two or more businesses collaborate on a specific project or business activity while remaining independent organisations.

  4. 4

    What is franchising as a method of growth?

    Model answer

    A method where a franchisor grants a franchisee the right to use its brand, products, and business model in exchange for fees and royalties.

  5. 5

    What is horizontal integration?

    Model answer

    Growth through combining with a business at the same stage of the same production process, typically a competitor.

  6. 6

    What is vertical integration?

    Model answer

    Growth through combining with a business at a different stage of the same production chain.

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Profit = Revenue − Costs.
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AConversion can give an owner limited liability.
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CA limited company structure may facilitate growth.

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A merger is where businesses agree to combine.
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