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Problems with Strategy and Why Strategies Fail

Contingency planning and crisis management

  • 3 things to know
  • Papers 1, 2 and 3

Overview

Business continuity and scenario planning, what they cost, and the part communication plays in a crisis.

What you need to know

Answer each one before you reveal it.

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Evaluation

What does contingency planning cost, and what does it achieve?

Evaluation

What is contingency planning, and how does a risk differ from a crisis?

Key term

How can good public relations help a business manage a crisis?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is contingency planning?

    Model answer

    The process of preparing plans in advance to deal with unexpected events or emergencies that could seriously disrupt the business.

  2. 2

    What is crisis management?

    Model answer

    How a business responds to and controls a sudden, unexpected event that threatens to cause serious damage to its operations, finances or reputation.

  3. 3

    What is the difference between a risk and a crisis?

    Model answer

    A risk is a potential future event that may or may not happen and can be assessed by likelihood and impact; a crisis is a damaging event that has already occurred and demands an immediate response.

  4. 4

    What is business continuity planning?

    Model answer

    Planning that identifies critical business functions and sets out how they will be kept running, or quickly restored, during and after a major disruption.

  5. 5

    What is scenario planning?

    Model answer

    Considering a range of possible future situations and preparing how the business would respond to each, so it is ready for different eventualities.

  6. 6

    How does contingency planning improve a business's preparedness?

    Model answer

    It means roles, responsibilities and responses are agreed in advance, so the business is not reacting from scratch when a crisis hits.

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