levo

Changing Places

Rebranding rural places

  • 3 things to know
  • AS Unit 2

Overview

Post-productive countryside, rural diversification and four routes by which rural places are rebranded.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

Define rebranding.

Key term

Distinguish re-imaging from regeneration.

Key term

What is meant by the post-productive countryside?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Define rebranding.

    Model answer

    Rebranding is the deliberate remaking of a place's image and identity so that it attracts different visitors, residents or investment.

  2. 2

    Distinguish re-imaging from regeneration.

    Model answer

    Re-imaging changes how a place is perceived through marketing and events, while regeneration changes the place physically and economically through investment.

  3. 3

    What is meant by the post-productive countryside?

    Model answer

    The post-productive countryside is rural space whose main economic role is no longer agricultural production but leisure, residence, conservation and heritage.

  4. 4

    Define rural diversification.

    Model answer

    Rural diversification is the addition of new sources of income to a farm or rural business alongside, or instead of, traditional production.

  5. 5

    Give three ways a farm can diversify.

    Model answer

    Camping and holiday accommodation, farm shops and food processing, and outdoor activities such as trails and adventure sports.

  6. 6

    Name four routes by which rural places are rebranded.

    Model answer

    Recreation and outdoor activity, heritage, media and film associations, and event management.

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.

1Closed book
2Open book
3Closed book

The 3-step method, run for you

Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Coastal Landscapes
Glaciated Landscapes
Tectonic Hazards
Changing Places

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

Governments must win votes.
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Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AFew coastal people recognised the signs.
BThe coasts were densely populated.
CMany communities were struck with no notice at all.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

The Mariana Trench reaches almost 11,000 m below sea level.
TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

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Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Changing Places, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

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