WJEC A-Level Geography 601-8455-3
Coastal Landscapes
Glaciated Landscapes
Tectonic Hazards
Changing Places
Water and Carbon Cycles
Global Migration
Global Governance of the Oceans
EcosystemsContemporary theme
Economic Growth and Challenge: IndiaContemporary theme
Economic Growth and Challenge: ChinaContemporary theme
Development in an African ContextContemporary theme
Energy Challenges and DilemmasContemporary theme
Weather and ClimateContemporary theme
Fieldwork and Geographical Skills
Changing Places
Rebranding rural places
- 3 things to know
- AS Unit 2
Overview
Post-productive countryside, rural diversification and four routes by which rural places are rebranded.
What you need to know
Answer each one before you reveal it.
Distinguish re-imaging from regeneration.
What is meant by the post-productive countryside?
Questions from this subtopic
Each one with the model answer underneath.
- 1
Define rebranding.
Model answer
Rebranding is the deliberate remaking of a place's image and identity so that it attracts different visitors, residents or investment.
- 2
Distinguish re-imaging from regeneration.
Model answer
Re-imaging changes how a place is perceived through marketing and events, while regeneration changes the place physically and economically through investment.
- 3
What is meant by the post-productive countryside?
Model answer
The post-productive countryside is rural space whose main economic role is no longer agricultural production but leisure, residence, conservation and heritage.
- 4
Define rural diversification.
Model answer
Rural diversification is the addition of new sources of income to a farm or rural business alongside, or instead of, traditional production.
- 5
Give three ways a farm can diversify.
Model answer
Camping and holiday accommodation, farm shops and food processing, and outdoor activities such as trails and adventure sports.
- 6
Name four routes by which rural places are rebranded.
Model answer
Recreation and outdoor activity, heritage, media and film associations, and event management.
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