WJEC A-Level Government and Politics 603-1979-3
The British Constitution
The Judiciary and the Supreme Court
The UK Executive
Parliament and the Accountability of Government
Government and the Senedd in Wales
Devolution and the United Kingdom
Citizenship and Rights
The Protection of Human Rights
Democracy and Participation
Electoral Systems in the UK
Voting Behaviour in the UK
Political Parties in Wales and the UK
Pressure Groups and Social Movements
Liberalism
Conservatism
Socialism and Communism
Nationalism
The US Constitution and Federalism
Rights and Liberties in the USA
The US Congress
The US Presidency
The US Supreme Court
US Elections and Voting Behaviour
Political Parties in the USA
Pressure Groups and Social Movements
Using the media and new technologies
- 3 things to know
- AS Unit 2
Overview
Media stunt, online petition and how new technology has changed the organisation of campaigns.
What you need to know
Answer each one before you reveal it.
What is a media stunt, and why do groups use them?
Give one risk of relying on stunts.
Questions from this subtopic
Each one with the model answer underneath.
- 1
Why do pressure groups seek media coverage?
Model answer
Coverage reaches far more people than a group can contact directly, shapes what politicians think the public cares about, and attracts members and money.
- 2
What is a media stunt, and why do groups use them?
Model answer
A stunt is a striking action staged for the cameras, used because news outlets report the picture even when they would not report the argument.
- 3
Give one risk of relying on stunts.
Model answer
Coverage may focus on the spectacle rather than the case, and repeated stunts lose novelty and can make a group look unserious.
- 4
How do groups use celebrity supporters?
Model answer
A well-known name attracts coverage the cause could not command alone and can give a campaign access to decision-makers and to a wider audience.
- 5
Give one example of a campaign in which a celebrity had a visible impact.
Model answer
The Gurkha Justice Campaign in 2009 drew heavy coverage through the actor Joanna Lumley's involvement and the government was defeated in the Commons on the issue.
- 6
How has the internet lowered the cost of campaigning?
Model answer
A group can reach supporters directly through email, social media and its own site without paying for advertising or relying on editors.
Other ways to work this
The same content, four other ways.
What is inside Levo
Six ways to work the same material.
Every question in Pressure Groups and Social Movements, on a schedule.
Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.
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