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Pressure Groups and Social Movements

Using the media and new technologies

  • 3 things to know
  • AS Unit 2

Overview

Media stunt, online petition and how new technology has changed the organisation of campaigns.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

Why do pressure groups seek media coverage?

Key term

What is a media stunt, and why do groups use them?

Key term

Give one risk of relying on stunts.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Why do pressure groups seek media coverage?

    Model answer

    Coverage reaches far more people than a group can contact directly, shapes what politicians think the public cares about, and attracts members and money.

  2. 2

    What is a media stunt, and why do groups use them?

    Model answer

    A stunt is a striking action staged for the cameras, used because news outlets report the picture even when they would not report the argument.

  3. 3

    Give one risk of relying on stunts.

    Model answer

    Coverage may focus on the spectacle rather than the case, and repeated stunts lose novelty and can make a group look unserious.

  4. 4

    How do groups use celebrity supporters?

    Model answer

    A well-known name attracts coverage the cause could not command alone and can give a campaign access to decision-makers and to a wider audience.

  5. 5

    Give one example of a campaign in which a celebrity had a visible impact.

    Model answer

    The Gurkha Justice Campaign in 2009 drew heavy coverage through the actor Joanna Lumley's involvement and the government was defeated in the Commons on the issue.

  6. 6

    How has the internet lowered the cost of campaigning?

    Model answer

    A group can reach supporters directly through email, social media and its own site without paying for advertising or relying on editors.

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The British Constitution
The Judiciary and the Supreme Court
The UK Executive
Parliament and the Accountability of Government

Cram a whole paper in one sitting

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Wyn developed it.
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AAccess is bought rather than earned.
BWealthy interests are heard disproportionately.
CMuch of it happens where the public cannot see it.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Statute law is enacted by the legislature.
TrueFalse

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Spot the fault in a statement. The traps are the mistakes students actually make.

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