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US Elections and Voting Behaviour

Short-term factors, swing states and independents

  • 3 things to know
  • A2 Unit 4

Overview

Three short-term influences on how people vote, incumbency advantage in presidential elections and candidate image.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

Name three short-term influences on how people vote.

Key term

Why is the economy so strong an influence on presidential elections?

Evaluation

What is the incumbency advantage in presidential elections?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Name three short-term influences on how people vote.

    Model answer

    The candidates themselves, the salient issues of the moment, and the state of the economy.

  2. 2

    How do voters use an incumbent's record to decide?

    Model answer

    They judge the party in office on results already delivered, above all economic ones, rather than on what it promises next.

  3. 3

    Why is the economy so strong an influence on presidential elections?

    Model answer

    Voters hold the incumbent responsible for their own economic experience, so growth and prices track the incumbent party's support.

  4. 4

    What is the incumbency advantage in presidential elections?

    Model answer

    The sitting President's greater recognition, command of attention and ability to act in office, though it is weaker than in congressional races.

  5. 5

    What is meant by candidate image?

    Model answer

    Voters' impressions of a candidate's competence, integrity and empathy, which can override policy preferences.

  6. 6

    What is issue salience?

    Model answer

    How important an issue is to voters at the time of the election, which determines whether it moves votes at all.

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