WJEC A-Level Government and Politics 603-1979-3
The British Constitution
The Judiciary and the Supreme Court
The UK Executive
Parliament and the Accountability of Government
Government and the Senedd in Wales
Devolution and the United Kingdom
Citizenship and Rights
The Protection of Human Rights
Democracy and Participation
Electoral Systems in the UK
Voting Behaviour in the UK
Political Parties in Wales and the UK
Pressure Groups and Social Movements
Liberalism
Conservatism
Socialism and Communism
Nationalism
The US Constitution and Federalism
Rights and Liberties in the USA
The US Congress
The US Presidency
The US Supreme Court
US Elections and Voting Behaviour
Political Parties in the USA
US Elections and Voting Behaviour
Short-term factors, swing states and independents
- 3 things to know
- A2 Unit 4
Overview
Three short-term influences on how people vote, incumbency advantage in presidential elections and candidate image.
What you need to know
Answer each one before you reveal it.
Why is the economy so strong an influence on presidential elections?
What is the incumbency advantage in presidential elections?
Questions from this subtopic
Each one with the model answer underneath.
- 1
Name three short-term influences on how people vote.
Model answer
The candidates themselves, the salient issues of the moment, and the state of the economy.
- 2
How do voters use an incumbent's record to decide?
Model answer
They judge the party in office on results already delivered, above all economic ones, rather than on what it promises next.
- 3
Why is the economy so strong an influence on presidential elections?
Model answer
Voters hold the incumbent responsible for their own economic experience, so growth and prices track the incumbent party's support.
- 4
What is the incumbency advantage in presidential elections?
Model answer
The sitting President's greater recognition, command of attention and ability to act in office, though it is weaker than in congressional races.
- 5
What is meant by candidate image?
Model answer
Voters' impressions of a candidate's competence, integrity and empathy, which can override policy preferences.
- 6
What is issue salience?
Model answer
How important an issue is to voters at the time of the election, which determines whether it moves votes at all.
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