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US Elections and Voting Behaviour

The invisible primary

  • 3 things to know
  • A2 Unit 4

Overview

Invisible primary, name recognition and party deciding.

What you need to know

Answer each one before you reveal it.

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Key term

Explain what a candidate must build before any votes are cast.

Key term

What is the invisible primary?

Key term

Name four activities that make up the invisible primary.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is the invisible primary?

    Model answer

    The period before any votes are cast in which candidates build support, raise money and establish themselves as credible contenders.

  2. 2

    Name four activities that make up the invisible primary.

    Model answer

    Fundraising, securing endorsements, building organisation in early states, and appearing in polls and televised debates.

  3. 3

    Why is fundraising the key test at this stage?

    Model answer

    A candidate who cannot raise money cannot staff the early states or buy advertising, and donors and the media treat weak fundraising as evidence of no chance.

  4. 4

    What is name recognition, and why does it matter early?

    Model answer

    The share of voters who know who a candidate is; without it a candidate registers no support in polls and struggles to attract coverage and money.

  5. 5

    How do endorsements function during the invisible primary?

    Model answer

    Endorsements from officeholders and organisations signal to donors and voters that a candidate is acceptable to the party, which draws further support.

  6. 6

    What is meant by the party deciding?

    Model answer

    The theory that endorsements and support from party insiders during the invisible primary largely determine who wins the nomination.

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AAccess is bought rather than earned.
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