WJEC A-Level Government and Politics 603-1979-3
The British Constitution
The Judiciary and the Supreme Court
The UK Executive
Parliament and the Accountability of Government
Government and the Senedd in Wales
Devolution and the United Kingdom
Citizenship and Rights
The Protection of Human Rights
Democracy and Participation
Electoral Systems in the UK
Voting Behaviour in the UK
Political Parties in Wales and the UK
Pressure Groups and Social Movements
Liberalism
Conservatism
Socialism and Communism
Nationalism
The US Constitution and Federalism
Rights and Liberties in the USA
The US Congress
The US Presidency
The US Supreme Court
US Elections and Voting Behaviour
Political Parties in the USA
Voting Behaviour in the UK
Election campaigns and party leaders
- 3 things to know
- AS Unit 2
Overview
Voter targeting, how party leaders influence voting and presidentialisation of British election campaigns.
What you need to know
Answer each one before you reveal it.
Why do parties concentrate campaign resources on a small number of seats?
What is meant by voter targeting?
Questions from this subtopic
Each one with the model answer underneath.
- 1
Distinguish the long campaign from the short campaign.
Model answer
The long campaign is the extended period of positioning before an election is called; the short campaign is the formal period after dissolution, with strict spending limits.
- 2
Give three things parties do during a campaign to win votes.
Model answer
They publish a manifesto, tour target seats and hold events for the cameras, and direct advertising and canvassing at voters in marginal constituencies.
- 3
Why do parties concentrate campaign resources on a small number of seats?
Model answer
Under plurality voting the result is decided in marginal constituencies, so effort spent in safe seats changes nothing.
- 4
What is meant by voter targeting?
Model answer
Voter targeting is the use of data to identify individual persuadable voters and send them messages tailored to their concerns.
- 5
When were televised leaders' debates first held in a UK general election campaign?
Model answer
They were first held in 2010.
- 6
Give one argument that campaigns matter and one that they do not.
Model answer
Campaigns matter because poll positions have moved several points during them, notably in 2017; but they matter less than claimed, because most voters decide before the campaign begins.
Other ways to work this
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