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Voting Behaviour in the UK

Election campaigns and party leaders

  • 3 things to know
  • AS Unit 2

Overview

Voter targeting, how party leaders influence voting and presidentialisation of British election campaigns.

What you need to know

Answer each one before you reveal it.

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Key term

Distinguish the long campaign from the short campaign.

Key term

Why do parties concentrate campaign resources on a small number of seats?

Key term

What is meant by voter targeting?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Distinguish the long campaign from the short campaign.

    Model answer

    The long campaign is the extended period of positioning before an election is called; the short campaign is the formal period after dissolution, with strict spending limits.

  2. 2

    Give three things parties do during a campaign to win votes.

    Model answer

    They publish a manifesto, tour target seats and hold events for the cameras, and direct advertising and canvassing at voters in marginal constituencies.

  3. 3

    Why do parties concentrate campaign resources on a small number of seats?

    Model answer

    Under plurality voting the result is decided in marginal constituencies, so effort spent in safe seats changes nothing.

  4. 4

    What is meant by voter targeting?

    Model answer

    Voter targeting is the use of data to identify individual persuadable voters and send them messages tailored to their concerns.

  5. 5

    When were televised leaders' debates first held in a UK general election campaign?

    Model answer

    They were first held in 2010.

  6. 6

    Give one argument that campaigns matter and one that they do not.

    Model answer

    Campaigns matter because poll positions have moved several points during them, notably in 2017; but they matter less than claimed, because most voters decide before the campaign begins.

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The British Constitution
The Judiciary and the Supreme Court
The UK Executive
Parliament and the Accountability of Government

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Wyn developed it.
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AAccess is bought rather than earned.
BWealthy interests are heard disproportionately.
CMuch of it happens where the public cannot see it.

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Statute law is enacted by the legislature.
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