levo

Language, Thought and Communication

The Yuki and Boroditsky studies

  • 3 things to know
  • Paper 2

Overview

Yuki's study of eyes and mouths in American and Japanese emoticons, and Boroditsky's study of how English and Mandarin speakers think about time.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Process

Describe the procedure of Boroditsky's first experiment.

Key term

What was the aim of Yuki et al.'s (2007) study?

Key term

What difference in emoticons helped inspire Yuki et al.'s study?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What was the aim of Yuki et al.'s (2007) study?

    Model answer

    Yuki and colleagues aimed to find out whether Japanese and American people use different facial cues to judge emotion. The study compared the weight each group gave to the eyes and the mouth.

  2. 2

    What difference in emoticons helped inspire Yuki et al.'s study?

    Model answer

    Japanese emoticons tend to show emotion through the eyes, such as (^_^). American emoticons tend to show emotion mainly through the shape of the mouth.

  3. 3

    Describe the procedure of Yuki et al.'s first study.

    Model answer

    Japanese and American university students rated emoticons that combined happy or sad eyes with happy or sad mouths. Each face was rated on a scale from extremely sad to extremely happy.

  4. 4

    Describe the procedure of Yuki et al.'s second study.

    Model answer

    Photographs of real faces were edited so the eyes and mouth showed different emotions. Participants rated how happy or sad each face appeared.

  5. 5

    What did Yuki et al. find?

    Model answer

    Japanese participants gave more weight to the eyes when judging emotion. American participants gave more weight to the mouth.

  6. 6

    What did Yuki et al. conclude?

    Model answer

    Culture affects which facial cues people use to read emotion. The researchers linked the Japanese focus on the eyes to norms of emotional restraint, as eyes are harder to control.

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.

1Closed book
2Open book
3Closed book

See a huge jump in your memorisation

Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Development
Memory
Psychological Problems
The Brain and Neuropsychology

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

Long-term memory can last for a .
lifetimeminutesecond

Blank Blitz consolidates the facts

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AThe median is 10.
BIn order the scores are 4, 7, 9, 11, 15 and 18.
CThe middle two scores give (9 + 11) ÷ 2 = 10.

Build It trains answer structure

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Short-term memory can hold about 7 ± 2 items at once.
TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

721941163128510

Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Language, Thought and Communication, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

Or £46 a year, about £3.83 a month. Cancel anytime.