Edexcel GCSE Psychology 1PS0
Development
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Psychological Problems
The Brain and Neuropsychology
Social Influence
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Language, Thought and CommunicationOptional topic
Research Methods
Language, Thought and Communication
The Yuki and Boroditsky studies
- 3 things to know
- Paper 2
Overview
Yuki's study of eyes and mouths in American and Japanese emoticons, and Boroditsky's study of how English and Mandarin speakers think about time.
What you need to know
Answer each one before you reveal it.
What was the aim of Yuki et al.'s (2007) study?
What difference in emoticons helped inspire Yuki et al.'s study?
Questions from this subtopic
Each one with the model answer underneath.
- 1
What was the aim of Yuki et al.'s (2007) study?
Model answer
Yuki and colleagues aimed to find out whether Japanese and American people use different facial cues to judge emotion. The study compared the weight each group gave to the eyes and the mouth.
- 2
What difference in emoticons helped inspire Yuki et al.'s study?
Model answer
Japanese emoticons tend to show emotion through the eyes, such as (^_^). American emoticons tend to show emotion mainly through the shape of the mouth.
- 3
Describe the procedure of Yuki et al.'s first study.
Model answer
Japanese and American university students rated emoticons that combined happy or sad eyes with happy or sad mouths. Each face was rated on a scale from extremely sad to extremely happy.
- 4
Describe the procedure of Yuki et al.'s second study.
Model answer
Photographs of real faces were edited so the eyes and mouth showed different emotions. Participants rated how happy or sad each face appeared.
- 5
What did Yuki et al. find?
Model answer
Japanese participants gave more weight to the eyes when judging emotion. American participants gave more weight to the mouth.
- 6
What did Yuki et al. conclude?
Model answer
Culture affects which facial cues people use to read emotion. The researchers linked the Japanese focus on the eyes to norms of emotional restraint, as eyes are harder to control.
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